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Brother International Australia announces launch of its ScanNCut machine

The ScanNCut is a revolutionary new product with 300 DPI built-in scanning capability - a first for the arts-and-crafts, quilting and DIY markets.

Johannesburg, 02 Dec 2013

Brother International South Africa, a leading manufacturer in home sewing machines, has recently announced the launch of its new industry first: the ScanNCut machine - a revolutionary new home and hobby cutting machine with the magic and convenience of a 300 DPI built-in scanner.

The built-in scanner makes the ScanNCut machine the only home and hobby cutting machine that can turn scanned images into unique cutting designs and projects - without the need or the expense of a computer, software, or pricey cartridges. Users can create unique and personal scrapbooks, greeting cards, quilts and stunning one-of-a-kind crafts.

"Combining our technology advancements in the sewing and imaging markets with research across the craft industry, we have been able to produce an industry first; a cutting machine that can keep up with the limitless creativity of scrapbookers and crafters, this is the machine they have been asking for," said Dale de Villiers, Marketing Manager, Home Sewing Machines at Brother International South Africa. "For Brother, the ScanNCut is a natural progression in our ongoing commitment to promote creativity across the craft market with unique technology and 'at your side' philosophy".

The new Brother ScanNCut home and hobby cutting machine allows consumers to:

* See it - See it in a magazine? Online? In your mind? Have a favourite photo? Then pull it out, print it or sketch it.
* Scan it - Then, scan in those photos, printouts or sketches with the 300 DPI built-in scanner.
* Cut it - Choose your material - paper, fabric, vinyl - press a button, then cut it perfectly!
* Create it - Showcase your beautifully cut designs throughout your favourite projects.

Other exciting features you will admire about the ScanNCut include:

Variety of built-in designs, quilt patterns and fonts. Basic shapes, intricate designs, borders, quilt patterns, fonts and more are all available on the easy-to-use colour LCD touch screen display. Simply select a design, and then have it cut out on your material of choice. For even more variety in your creations, combine built-in designs or scan an image to create a one-of-a-kind design.

Direct cut. Single pass... see it, cut it! No more fussy cutting! Relax, and let the ScanNCut do the work for you. With just a few simple steps, the ScanNCut machine will scan your material, create the outline cuts and allow you to select your design straight from the surface to cut out. This revolutionary feature will eliminate the hassle of hand-cutting designs from your favourite papers and fabrics!

Scan-to-cut-data. Scan and convert to cut data. Using the technology of the 300 DPI smart scanner, scan in your design and save it as a cut or draw file for use. The ScanNCut will create cut lines automatically, and then within minutes, hand drawn elements can grace the pages of your art work as a cut element or drawing with the assistance of the pen draw feature.

Fabric cut. Yes, it can cut fabric, easily! Cut precise fabric shapes with ease! Pairing the erasable draw function with cutting, this machine offers the unique feature of drawing your seam allowance, and provides precise sewing guidelines - making sewing, quilting and appliqu'e projects easier to create.

Pen draw. Creative embellishment. Have you ever dreamt about adding custom drawings to your crafting projects? The ScanNCut gives you the ability to change your cut file - whether it's from a previously scanned image or a built-in design, and replicate the design into a drawing in virtually seconds! With six drawing pens and two erasable pens, you can now take all your sewing and crafting projects to the next level.

The ScanNCut machine is available in two models - the CM110 and the CM550DX. Both machines include a variety of accessories which crafters and home hobbyists will find indispensable for all of their projects. Accessories and specifications vary by model.

The new Brother ScanNCut home and hobby cutting machine will be on display at Spotlight and Brother home sewing machines authorised dealers from December onwards. To see the ScanNCut machine in action, click here. For more information about the extensive Brother product range, visit the Brother Gulf Web site (www.brother.ae).

Key features of the ScanNCut:

* 300 DPI built-in scanner. Scan virtually anything - a handmade drawing, a magazine clipping, cherished photos and more - to create virtually endless cut designs and save to the machine's memory.

* No design cartridges or PC required. With over 600 built-in designs and the ability to scan virtually anything, your creative freedom is no longer limited!

* Large 3.7-inch (9.4cm) colour LCD touch-screen with on-screen editing capabilities such as rotating, welding, resizing and organising.

* 11.7-inch (29.5cm) wide scanning and cutting area to accommodate large projects.

* Easy to use right out of the box with a limited set-up time and user-friendly interface.

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Brother International South Africa

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction.

Founded in 1908, Brother is a leading International brand that produces quality innovative products for the print and imaging, labelling and sewing markets in more than 100 countries worldwide. Brother International South Africa is the regional sales office for South Africa and markets a range of products manufactured by its parent company, Brother Industries of Nagoya, Japan. Established in 1971, Brother International South Africa manages an extensive network of distributors in both domestic and sub-Saharan markets.

Brother's printing business is committed to the advancement of technologies and "work style innovation" and constantly strives to pioneer new technologies and improve product quality. The different types of technology Brother offers are convenient to use and helps streamline workflow and efficiency in corporate, SME and home environments.

Brother Earth

Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother's attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated.

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Editorial contacts

Claudia Trzebiatowsky
Concept cc
(011) 516 0035
claudia@conceptcc.co.za