British Telecommunications (BT) has introduced a new service for its UK customers that will allow them to tell who is wanted on the phone, just by listening to the way the telephone rings. BT Call Sign will provide customers with an additional phone number on their existing line, which will ring with a distinctive sound when called. Customers will know before answering the phone whether it is, for example, a personal or business call, a call for a different member of the family or for a flatmate.
The new service is aimed at busy households, homeworkers, and small businesses in the UK. For example, parents working from home could ask their teenage children to give out the BT Call Sign number for their friends to use. The BT Call Sign number can be listed in the local residential or business telephone directory.
Other uses of BT Call Sign include:
the ability to identify between a fax or telephone call on the same line;
the addition of a new number for customers with more than one business.
"BT is dedicated to innovating new products that make it easier to communicate," said Ian Gordon-Cumming, general manager, BT Southern Africa. "BT Call Sign puts customers in control of incoming calls allowing them to get the person they want to speak at the first attempt."
@EditorNote = Editors note
BT has had a presence in South Africa since 1994. Today, BT has an expanding business presence in the rest of Africa. This is part of BT`s strategy of building an international network infrastructure, human resources, partnerships and alliances to enable it to deliver communications services to multinational corporations, their extended enterprises and major national organisations anywhere in the world.
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