Online merchant Kalahari.net says a 102% increase in turnover for the year to end-March confirms that it now surpasses Amazon.com as SA`s leading online retailer.
Kalahari says its turnover growth to R17.2 million for the year marks the second successive year it has recorded triple-digit growth figures.
It says this is in line with recent reports by Nielsen/Netratings that Kalahari.net has overtaken Amazon.com in SA.
The customer base has increased by 123% and it serviced 72 255 customers by the end of the financial year.
General manager Hein Pretorius attributes the growth to a customer-centric approach and sound business principles.
"At Kalahari, all business processes evolve around our customers and we are continuously striving to better our service and offerings. We currently deliver 96% of purchases on time, but this financial year will see that figure increase even more."
He adds that a stringent customer acquisition and retention is in place.
Kalahari`s affiliate programme, e-Traders, accounts for just more than 13% of revenue, and Pretorius says it is also achieving financial success.
"The time has come for e-tailers to take a step up and become real players in the retail market," he adds.
"A number of niche markets exist that have not yet been saturated by traditional retailers and these offer a supreme opportunity for e-tailers that are prepared to pull out all stops to deliver what these customers want."
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