Local Multiactive business partner Camsoft Solutions will launch new Maximizer Enterprise 7 CRM product suites at Computer Faire at Gallagher Estate this week.
The recently released Maximizer Enterprise 7 is a fully integrated solution that provides exceptional value for small to medium enterprises by combining sales and marketing automation, customer service and e-commerce.
With Maximizer Enterprise 7, small to medium enterprises can benefit from a complete, customisable CRM package that enables them to reach customers and prospects through one voice. Maximizer Enterprise 7 also provides Web portal access for employees, partners, and customers; and offers new modules for marketing, customer service and e-commerce. New capabilities have been added including robust Microsoft Outlook and Palm OS integration. It is the only solution in its class to offer extensive flexibility, workgroup security and advanced sales automation and collaboration features.
"With Maximizer Enterprise 7, businesses are able to more effectively manage opportunities throughout the customer lifecycle," said John Kellett, president of Multiactive Software. "Our solutions allow businesses to generate more leads, close more sales, and increase repeat business. Improving efficiency and increasing revenue is what improving the bottom line is all about." New and advanced features of Maximizer Enterprise 7 include:
* Marketing Campaign Management - lets the marketing department efficiently create and manage traditional and e-mail customer campaigns. Integration with the account manager enables personalisation of the marketing messages, allowing companies to market to different segments of customers with appropriate messages.
* Customer Service - users across multiple departments have instant access to complete customer history; can more effectively track and manage customer service issues; and create specific categories of customer service issues.
* eStore - offers users full e-commerce functionality and the ability to set up online stores with unlimited products in unlimited categories with product linking for cross selling. Additional features include credit card transaction processing through several payment gateways (fraud protection and SSL-encryption), managing orders and invoices through OrderDesk and automating purchases for repeat customers.
* Web Portals - offers three new Web Portals designed to give employees, partners and customers access to important information from anywhere.
* Employee Portal - enables staff to perform everyday tasks, from any location or computer; access company library and share calendars; provides build in user authentication and group security; access to customer data and browser-based interface for the Account Manager.
* Partner Portal - integrate partners in the sales process enabling team selling and forecasting; increases sales efficiency with quick distribution reports; provide news of upcoming events and programs.
* Customer Portal - provides news and email alerts to customers; allows customers to schedule staff appointments and streamlines the sales cycle.
* Remote Access - lets small to medium enterprises take CRM to the next level by providing remote users with improved synchronisation; remote access from their Palm OS device and ability to transfer information from Maximizer Enterprise 7 to Palm OS device and rapid synchronisation through Palm HotSync utility; improved access to information on wireless devices.
* Microsoft Outlook Integration - tighter integration with Microsoft Outlook enables address book and calendar sharing, improved e-mail functionality, and a more streamlined approach to e-mail merging.
* Improved Reporting - integration of Crystal Reports and access to over 125 templates; improved interface.
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