Cell C has announced an SMS fundraiser to mark its 5th Take a Girl Child to Work Day campaign.
The fundraising will be in the form of a text message where donors can SMS the word "GIRL" to 38060 at a cost of R10. Cell C will match all funds raised.
All monies raised will go to a bursary fund which will enable girl children from previously disadvantaged backgrounds to gain access to tertiary education.
The campaign was launched at an event attended by Cheryl Carolus, Zandile Nzalo and Dr Doreen Weil, and the theme for this year's campaign is "Take Initiative, Time for Action." The initiative will address both the girl children as well as the corporates who will host them on 24 May 2007.
Companies participating in the campaign have been urged to pledge funds towards the bursary fund and to also introduce initiatives which will sustain the Take a Girl Child to Work Day beyond the day and benefit girl children with substantial action.
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