In another move by recently-appointed Cell C CEO Alan Knott-Craig, the company says that, as of Sunday, its new 99c tariff will be extended to a further 27 countries in Africa and beyond.
SA's third cellphone operator's recently-introduced tariff that allows subscribers to make calls for 99c per minute, on per second billing, across any network and at any time, will now be applicable to 34 countries.
Cell C says, while some of these tariffs to additional countries will initially be on a promotional basis, they are expected to become permanent by the end of July - once approved by the Independent Communications Authority of SA.
Knott-Craig says the company's strategy is to simplify tariffs and offer more affordable rates. “In order to achieve that, flat rates on a per second basis for voice are key, and we are tackling all of our price plans across the board to ensure simplicity, affordability and complete transparency.”
Earlier this month, due to what Cell C says is “unprecedented demand” following its international call rate promotion to China, India, Pakistan, the UK and US, the operator converted the promotional 99c per minute rate to a permanent tariff to these countries, as well as to Australia and Hong Kong.
As of 1 July, the 99c tariff will also include calls made to Angola, Austria, Belgium, Canada, Cyprus, Egypt, Germany, Greece, Italy, Kenya, Malawi, Malaysia, New Zealand, Nigeria, Portugal, Sweden and Thailand.
Knott-Craig says the revised call rates will be set as default rates for Cell C prepaid, hybrid and postpaid customers. He says these are not voice over IP calls, but pure circuit-switched calls.
The company will continue to negotiate with its international partners on tariff offerings, and will make further announcements on the revised tariffs for the remaining international calling destinations in July, says Knott-Craig.
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