Cell C promotes two executives

Admire Moyo
By Admire Moyo, ITWeb's news editor.
Johannesburg, 13 Dec 2023
Cell C's offices in Johannesburg.
Cell C's offices in Johannesburg.

Mobile operator Cell C has made key appointments to its executive team, as the company forges ahead with its business stabilisation efforts.

The appointments come after newly-appointed CEO Jorge Mendes told ITWeb in an interview that he was looking to revamp the entire exco team.

As the company looks to turn around its fortunes, Mendes said Cell C will soon be creating the position of chief growth officer, chief of data and analytics, as well as chief of regions sales and distribution.

In a statement today, Cell C announced the elevation of Zia Sadik, formerly the executive overseeing customer value management (CVM), to the newly-created role of executive head of growth and retentions.

Sadik will report directly to the chief growth officer, whose appointment will be disclosed in the forthcoming year, the company says.

Zia Sadik, Cell C's new executive head of growth and retentions.
Zia Sadik, Cell C's new executive head of growth and retentions.

It notes Sadik brings a wealth of experience as a seasoned executive in product management and CVM across brands within South Africa’s telecoms, fintech and investment banking sectors, with a track record in pioneering innovation and delivering value to the consumer market.

According to Cell C, Sadik’s expertise encompasses critical elements of growth with a strong commercial acumen, analytics and machine learning, personalised scaling, and the delivery of consumer technology platforms.

Since joining Cell C in August 2022, it adds, he has played a pivotal role in revitalising the CVM function and implemented streamlined governance structures, restructured teams, clarified roles and responsibilities.

It points out he delivered simplified portfolios, oversaw crucial systems migration and bolstered its CVM capabilities, which has contributed to revenue growth.

In a strategic move aimed at enhancing operational excellence within retail and channel operations, while accelerating growth in regional areas, Cell C has named Denver Alwar as the new executive head of regional operations.

Alwar will report directly to the chief sales, distribution and regions officer, set to join Cell C next year.

The telco says Alwar brings extensive leadership experience and credentials in telecoms sales and distribution, spanning Sub-Saharan Africa and the Middle East, coupled with an operational background in the retail and FMCG sectors and strong commercial capability.

Since joining Cell C in January, it notes, Alwar has been instrumental in leveraging his stakeholder engagement experience to rebuild and fortify relationships with retail partners and distributors that are critical to Cell C’s success in the last mile.

“His leadership will play a pivotal role in elevating our sales execution capabilities, driving subscriber acquisition, and enhancing market share across our identified regions,” the company says.

“Significant strides have been made in Denver’s tenure to institute rigout in driving sales with a robust focus on forming winning partnerships with our distribution channels.”

Mendes conveyed his confidence in the company’s leadership and its future, stating: “I am delighted with the exceptional talent driving our growth and profitability. Zia and Denver have been instrumental in steering our growth trajectory positively.

“Anchored by our customer-centric strategy, I am confident Cell C will make significant strides in the telecoms consumer market by leveraging our new organisational structure and leadership.”

Cell C notes that as it continues its path to reignite its competitive position in the telecoms industry, these promotions signal a move towards ensuring the company is well-equipped to deliver service and value to its customers, while fostering sustained growth in a rapidly-evolving market.

Denver Alwar, Cell C's new executive head of regional operations.
Denver Alwar, Cell C's new executive head of regional operations.