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Cell C slashes contract data costs

The mobile operator introduces a three-month promotion, challenging competitors in the contract data space.

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 09 Apr 2013
Cell C CEO Alan Knott-Craig says the operator's new promotion sends a clear message to its competitors.
Cell C CEO Alan Knott-Craig says the operator's new promotion sends a clear message to its competitors.

As SA's mobile price war rages on, third mobile operator Cell C has once again challenged its competitors on the price frontier, this time in the contract space.

Cell C this morning announced new promotional rates for its contract offerings, in what it says sends a "clear message" to its competitors and customers alike.

For the next three months, contract subscribers can purchase Cell C's 500MB per month offering, for R39 per month. The 1GB per month offering will now cost R69 per month, which is an effective rate of 7c per MB. For top-end contract customers, the new price for the 10GB monthly package will be R499 per month and R999 per month for 20GB. Out of bundle rates remain at 15c per MB.

CEO Alan Knott-Craig notes that Cell C strives to perpetuate what he says is a reputation for "the best data propositions" in the South African mobile market.

Cell C's Giga promotional packages, which provide customers with large volumes of midnight data (for use between midnight and 6am daily), will continue to be available.

The new promotional offers are available as of today, and will run until 30 June.

Package

Monthly Inclusive DATA

Device

Promotion Monthly Subscription

500MB

500MB

SIM Only

R39 / Month

1GB

1GB

SIM Only

R69 / Month

2GB

2GB

SIM Only

R99 / Month

2GB

2GB

SIM + 7.2MBps Speed Stick

R119 / Month

GIGA 20 (Postpaid / Top- Up)

20GB (5GB Peak + 15MB Midnight Data)

SIM Only

R189 / Month

10GB

10GB

SIM Only

R499 / Month

20GB

20GB

SIM Only

R999 / Month

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