Cell C this morning made public its contract offerings and tariffs, and as with its prepaid products, will rely on cheaper prices to woo customers away from the incumbents.
<B>Club Chat</B>
Minimum monthly usage: R78
Free minutes: none
Free SMS: 20
Cell C to Cell C: R1.60 (R1.44 between Club subscribers)
Cell C to MTN/Vodacom: R2.00
Cell C to Telkom: R2.60
International: R2.00 plus Telkom rate minus 10%
Friends and family discount: 10% on four numbers
In keeping with its simplified approach, the company has seven contracts available in four different product families, aimed at the youth, off-peak users, mixed peak and off-peak users and business clients.
Among the special offers are four user-defined "friends and family" numbers on which a 10% discount applies, 20% discounts on international rates for business clients and discounts for Telkom subscribers dialling Cell C numbers.
"We utilised the new [interconnect] agreement in our favour and are taking a business risk," says Cell C`s chief strategist Paul Doany of the latter.
Telkom users dialling Cell C numbers will pay R1.62 per minute. With Telkom increases in November, calls to MTN and Vodacom are billed at R1.78 per minute, as they will continue to be.
The saving is possible because Cell C is taking an 11% discount on the interconnection fees Telkom must pay for calls terminating on the Cell C network.
Youth and business
<B>Casual Chat</B>
Minimum monthly usage: R58 or none
Free minutes: none or 100 off-peak
Free SMS: none
Cell C to Cell C: R1.60
Cell C to MTN/Vodacom: R2.00
Cell C to Telkom: R2.60
International: R2.00 plus Telkom rate minus 10%
Friends and family discount: 10% on four numbers
As it has long hinted, the company will introduce a contract package aimed at the youth market. Described as "prepaid freedom at contract rates", the Club Chat package will have monthly spending limits available from early next year.
Calls between Club Chat subscribers will start at 60c per minute between 11pm and 4am every day and peak at R1.44. A minimum monthly usage of R78 is required, and the contract is only offered on a month-by-month basis.
Business users will be lured with discounts on international calls, with R1.65 plus the Telkom international rate discounted by 20% charged. Business tariffs also feature a tariff of R1.24 for calls between Cell C numbers and an identical charge for calls to Telkom numbers.
The inbetweeners
<B>Active Chat</B>
Minimum monthly usage: none
Free minutes: none or 100
Free SMS: none
Cell C to Cell C: R1.60
Cell C to MTN/Vodacom: R1.85
Cell C to Telkom: R1.70
International: R1.85 plus Telkom rate minus 10%)
Friends and family discount: 10% on four numbers
The remaining product families, Casual Chat and Active Chat, are aimed respectively at off-peak users and mixed peak and off-peak callers.
Casual Chat will be available in contract lengths of one month, 12 months or 24 months. The two variations will see either a minimum usage of R58 charged, or a R84 monthly fee which includes 100 free off-peak minutes.
Active Chat subscriptions are available at R128 and R238, with the latter also including 100 free minutes.
<B>Business Chat</B>
Minimum monthly usage: none
Free minutes: 400 or 700
Free SMS: none
Cell C to Cell C: R1.24
Cell C to MTN/Vodacom: R1.41
Cell C to Telkom: R1.24
International: R1.65 plus Telkom rate minus 20%
Friends and family discount: none
(all tariffs on peak charges)
Handset subsidies will vary according to contract length, as all contracts except Club Chat and the no-subscription Casual Chat version will be available for one, 12 or 24 month periods.
The contracts will be available to the public from Monday and will be sold through Cell C franchise stores and by Woolworths, Nashua Mobile and Autopage. Cell C says it is currently still giving preference to connecting the large corporate clients which approached it since its prepaid launch.
Related stories:
Cell C declares a price war
Cell C reveals pricing (prepaid)
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