Cellphone-charging handbag debuts in London

Times Live reports.

Nicoll unveiled the elegant white tote - which was designed in collaboration with phone company Vodafone - at his presentation on 19 February.

The revolutionary handbag gives customers the ability to power up their BlackBerrys, iPhones and Android devices on the go, solving all one's nomophobic (that stands for 'no-mobile-phone-phobia') woes, The Telegraph reveals.

The bag must initially be charged from the mains power via induction charging, using a cable that magnetically attaches to the outside of the bag. Once the bag battery is full, it will charge handsets and mobile tablets for at least two days while on the run.

Nicoll told The Telegraph: "This is the second season that we've partnered with Vodafone and we wanted to create a collaborative product that fused technology and fashion, and that was relevant for both of us - so we came up with the idea of doing a charging bag that charges your mobile device on the go, which is especially relevant for my collection this season, because it's all about the notion of work and all its facets in modern times."

The bag isn't as clunky as you might think, and it won't weigh down the wispy-young-things carrying it, Time says.

Its debut at London Fashion Week has resonance for the thousands of journalists, bloggers, stylists and PR aficionados cramming into runway shows. Their personal brands depend on getting their thoughts and opinions out quickly. “With all the tweeting, Instagramming and Foursquaring I do all day, my iPhone and iPad always run out of juice,” says Claire Sulmers, editor-in-chief of the influential blog The Fashion Bomb. “Fashion people need to be fully loaded. After attending and live tweeting three or four shows, your battery is already depleted.”