People buy from people they know. This is one of the universal truths behind all marketing activities around the world, and what gives this industry its multimillion-dollar status.
Making new contacts and building a customer base can be a very expensive and time-consuming exercise. It is much easier for companies to farm their existing client base than it is to search for and develop new accounts. Software has come into the market that simplifies the complex task of database management.
Software such as Microsoft CRM has revolutionised the database management industry and products such as the Microsoft SQL Server 2008 have elevated it to an even higher level.
Apart from this, the market is also seeing an influx of products that are aimed at catering for the increasing demand for worker mobility. These products allow those with administrative rights to view and manage data live, from anywhere in the world, and this includes the creation, customisation and analysis of data, whether it be on customers, products or service delivery.
Developments in other technology fields have also had an impact on database management. Dubbed as the most disruptive technology in recent times, virtualisation has had a tremendous impact on almost all business operations, and database management has not been an exception. The interoperability and cross-functionality between database software and virtualisation software will help customers gain greater value from their investments in both virtualisation and database software.
In addition to bringing new products and solutions to the market, such collaborations present new revenue opportunities for vendors and resellers. All that's required is for resellers to bring to market the right product mix at the right time.
Share