Information, communication and digital lifestyle technologies could very well find a place at the top of many a festive shopping list this year.
The introduction of new advanced communications infrastructure, enhanced through convergence of multimedia, multifunctional digital devices, means greater access to improved product sets.
The consumer is really spoilt for choice.
We live in an `always-on` society that has become reliant on instant communication, reliable connectivity and accessible information. It provides the ideal conditions for the manufacture and extensive distribution of mobile and wireless products.
As a result, technology suppliers (including vendors, distributors and resellers) naturally take on the role of advisor. Their mission is to ensure the reliable product and technology solutions that meet the requirements of tech-savvy, brand-conscious consumers.
The variety of accessible infrastructure and gadgets, as well as improved awareness of innovation among the masses, could be considered as spin-off effects of this situation.
Buyers understand that innovation has led to an increase in the speed a computer takes to perform functions and tasks. Aside from speed, consumers also appreciate the significance of security, capacity, functionality and durability.
These are influential factors impacting at desktop as well as mobile and wireless level. Yet these too are fast losing power as hard-hitting sales points for a product. The end-user wants more.
As a result, the formal information and communications technology (ICT) channel is compelled to continue on its quest to discover, and then inform and educate the market about technology development. The publicity and marketing around key technologies such as the new Intel Core 2 Duo technology.
This is why ICT businesses have in recent times began to review their offerings, adapt strategies and engage with the market on many more levels than what was thought necessary in the past. An example of this would be the vastly utilised roadshow circuit currently in operation in the channel.
In addition to the increase in functionality, portability and convenience, digital lifestyle technology has needed to become a lot more affordable. This, in turn, has improved some levels of access. Acquiring the latest available solutions and/or digital device is far easier today than it ever has been before.
Of course, there is another side to this level of activity. Price wars, an avalanche of cheap replica hardware and software offerings also weaken the market. Market share becomes fragmented and loyal purchasers focus more on price than brand.
However, ultimately we are operating within a growing market that is fuelled by innovation and the demand for effective, reliable and high performance solutions.
It stands to reason that operating decisions require forethought due.
A tight grip on the market by multinationals and an increase in brand-hopping by end-users will affect brand value and make this component substantially dependent on driven research and development, as well as a new product release cycle.
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Established in 1997, Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara`s operation is the consistent and effective supply of affordable, reliable and accessible technology.
This operation is managed via the company`s head office in Midrand, Gauteng - considered a central business hub. The Sahara business network stretches across South Africa to include Cape Town, Durban and Port Elizabeth.
The company has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara`s vision is to become a truly global brand and premier IT supplier throughout Africa.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority for the company and it continues to contribute towards projects and programs aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, rugby and motorsport. This is considered a significant area of business development by the company.
As a result of hard work, commitment and unwavering dedication to its brand, Sahara has formed several strong alliances with key role players, stakeholders and representative bodies.
Most recently, Sahara announced the signing of a groundbreaking sponsorship and technology supply agreement with Mamelodi Sundowns, a top ranking soccer club competing in South Africa`s Professional Soccer League.
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology - including laptops, notebooks and digital lifestyle technology - and signals Sahara`s commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company`s ongoing marketing campaign.
Under the direction of Gary Naidoo, appointed as Deputy Managing Director of Sahara in December 2005, the company retains a focus on a number of growing market sectors including corporate, government, digital lifestyle and mobile and wireless.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za.
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