Citibank debuts free iPad apps
The app is designed to be more 'engaging and dynamic' and goes beyond the static tables seen in other banking apps that mimic smartphone or desktop computer banking apps, Tracy Weber, head of Internet and mobile banking at Citi's North America consumer banking unit, said in a statement.
Customers can analyse personal spending habits with automatically generated charts that detail their purchases and compare those habits with general consumer data that can be filtered by location, age group, income bracket and purchase category, writes Dayton Business Journal.
And with the app, comes direct access to customer service via Twitter and updated content from Citi Personal Wealth Management and Women & Co, a financial service for women.
Weber says: “Our iPad app is all about listening to our clients and understanding that they need their digital banking experience to be more engaging and dynamic - beyond the standard static tables you find with other iPad apps,” reports Sacramento BEE.
She adds: “We're offering a whole new way of banking, with enhanced visuals and interactive tools. We're focused on continually offering modern solutions that help put ease into our clients' financial lives, wherever and whenever.”
Citibank for iPad is the first app from a major US bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer accounts and transactions.
The intuitive user interface makes it easy for customers to check balances, control their cash flow, pay bills, transfer funds, access rewards and find nearby Citibank ATMs and branches, all at the touch of their screen.
Share