Clickatel's managed service enables Christie's to inform customers via SMS about soon to be released auction items of interest - such as masterpieces by Picasso and Van Gogh - and pricing updates prior to and during auctions.
Founded by James Christie in 1766, Christie's is the world's first fine art auctioneer with global auction sales in 2007 that totalled $6.3 billion. Christie's is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour and sophistication.
"By providing text alerts, we are giving our customers instant access to auction and price updates anywhere, anytime - allowing them to be the first to know of unique or rare listings," said Andrew Seltzer, Assistant Vice-President, Global Operations Project Manager for Christie's.
"As people around the world continue to become more and more mobile, they don't want to be tied to their PCs to get the latest information - using their cellphone, they can go about their daily lives and stay informed. With this step towards meeting our clients' lifestyle needs, Christie's continues to make strides towards introducing technology enhancements that will introduce even greater levels of mobility and customer service." Available today, Christie's SMS alert service is free to all customers. To subscribe, customers simply log on to Christie's registration https://www.christies.com/MyChristies/ClientInformation.aspx page and complete a simple enrolment process. Customers will begin receiving e-mail and SMS messages pertaining to auction items, announcements and other pertinent information no matter where they are in the world.
"We are seeing more and more top performing businesses in their field taking the lead in embracing SMS and mobile messaging as a key component of their customer relations, acquisition and retention strategies," commented Pieter de Villiers, CEO of Clickatell. "We are delighted that we can now add an icon such as Christie's to our customer list. We see mobile phones fast becoming the primary point of communication for businesses and communities to reach their audience with permission-based, value-added messaging."
Christie's has 85 offices in 43 countries and 14 salerooms around the world including London, New York, Los Angeles, Paris, Geneva, Milan, Amsterdam, Tel Aviv, Dubai and Hong Kong. Most recently, Christie's has led the market with expanded initiatives in emerging markets such as China, India and the United Arab Emirates, with successful sales and exhibitions in Beijing, Dubai, Mumbai and Russia. Christie's offers over 600 sales annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, cars and more. Prices range from $200 to over $80 million.
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Clickatell enable businesses, governments and communities to leverage the ubiquity of mobile messaging to inform, alert, notify, transact, interact and share information. Delivering messaging solutions since 2000, Clickatell is a global leader in mobile communications products and services to small, medium and large enterprises in a variety of vertical markets. Clickatell's multi-modal capability and worldwide coverage gives organisations the power to deliver any message to any device anywhere in the world. Reaching more than 700 networks in more than 200 countries, Clickatell serves more than 8 000 customers including Barclays Bank, BBC, Continental Airlines, CNN, First National Bank, Metropolitan Life, Oracle, Shell, and other industry leaders. Clickatell products and services increase customer acquisition, improve loyalty and build trusted brands through direct, personal, easy and immediate communications. A Sequoia-backed company, Clickatell is headquartered in Redwood City, California. For more information, please visit http://www.clickatell.com/central/campaigns/redir.php?cid=461.
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