The world's leading global mobile messaging company, Clickatell, unveiled its new brand identity and Web site, which will reflect the company's recent expansion and success in the enterprise market.
The new brand identity introduces a new logo, corporate colours and Web site design. The changes have been officially launched on the company's new Web site at www.clickatell.com. The new brand identity's cleaner lines, fresher colour scheme and professional yet cutting-edge look, better reflect Clickatell's value offering of trusted delivery of critical messages and alerts for its customers.
CEO and co-founder of the company, Pieter de Villiers, says that a new section, dedicated entirely to the enterprise market and providing tailored information and messaging solutions specifically for financial services institutions, governments and the travel and transport sectors, "will make it easier for customers to find the information they need on the site".
Clickatell's new site will further enhance its offering and solidify its position as the simplest, quickest and easiest-to-use way to activate mobile messaging services online.
"Since our inception seven years ago, we have seen incredible growth in the messaging market, and our expansion into new markets and territories continues to be very successful. Our new brand identity reflects this growth and will take us into, no doubt, many more exciting years," says De Villiers.
The recent report by UK-based Portio Research, entitled Mobile Messaging Futures 2007 - 2012, validates Clickatell's direction and strategy as the mobile enterprise market continues to grow. The worldwide mobile enterprise market is expected to be around $12.12 billion in 2007, compared to $3.27 billion in 2004.
Since Clickatell was founded in Cape Town, South Africa, the company has grown from a pioneering online SMS gateway into the world's leading global messaging company, offering multimodal messaging services to enterprises, SMEs and individuals. The addition of multimodal messaging - the ability to escalate messages from device to device and channel to channel until receipt is acknowledged - means Clickatell can truly offer an "any message, anywhere" service with assured delivery.
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