Clickatell has released its new API (Application Programming Interface) version 1.4, which it says is set to enhance and simplify communication to mobile phones via SMS.
Clickatell API allows businesses to send individualised SMS messages to clients, using existing IT infrastructure.
Clickatell MD Pieter de Villiers says the tool enables businesses to communicate via SMS technologies at the high end of the scale, with integration made as simple as possible.
"The new API is meant to set the standard for other companies to follow," he says. "Businesses will be able to send bulk logos, ring tones and Flash SMS messages. It also allows for delayed sending, batch-messaging, Enhanced Message Service messages, manipulated sender ID branding, and high volume bulk or trigger-based SMS messages."
Patrick Lawson, Clickatell`s technical director, says Clickatell has simplified integration with existing technologies. "Flash SMS, EMS and bulk logo capacity have been around for quite some time - it`s just that up to now it has been extremely inaccessible and companies claiming to offer this have failed in the commercial roll-out. Clickatell`s API empowers businesses with thoroughly tested and robust technology, ensuring immediate and reliable message delivery."
The launch is part of Clickatell`s long-term expansion plan, which includes the continued development of new applications and corporate messaging tools. The company expects the launch to have a significant impact, based on the market`s positive response to the release of its current lite version of the API.
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