SAS, the leader in business intelligence software, recently announced that Coca-Cola Enterprises Ltd, one of the largest food and drink manufacturers and distributors in Great Britain, has licensed Oros Value Chain Analyser software.
Coca-Cola Enterprises Ltd, which manufactures and distributes products for The Coca-Cola Company, plans to use the software in collaboration with its trading customers to identify where cost savings can be made across the entire supply chain that exists between post-production and the consumer.
"SAS's Oros Value Chain Analyser models raw material, depot, distribution and replenishment costs at each stage of the supply chain. Not only does this allow us to establish the true 'cost to serve' for each of our products, it allows us to generate a series of 'what if' scenarios to look at the costs associated with alternative methods of packaging and supply, such as merchandisable units," says Alun Ferguson, Efficient Consumer Response Manager for Coca-Cola Enterprises GB.
"From here it is clear where cost savings can be made across the entire supply chain and, in conjunction with our trading customers, we can revise our distribution strategy accordingly to the benefit of all concerned.
"If you consider that the number of products within the soft drinks category has increased by 12%* in the last two years, while category space has only increased by 7%**, it becomes clear that there is an increased pressure on product availability for both suppliers and retailers. Oros Value Chain Analyser is a fundamental part of our strategy to address this. It provides the commercial intelligence behind our supply chain, ranging and availability programs. We see Oros Value Chain Analyser as one of the key tools that will enable us to link supply and demand strategies together," concludes Ferguson.
(Sources: *ACNielsen / **Verdict)
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