Is it justified to say that every cell phone user has at some point realised that the mobile industry has changed their lives for the better, irrevocably?
To qualify it this way: Initially the cell phone was used exclusively (that is if you ignore the accounts of self-defence) as a - rather large - voice communication device replacement for the traditional telephone. Today, however, your cell phone is an old trusted friend that provides information when you want it, and is a source of entertainment when you need it to be; in short, it is a reflection of your personality.
If that does not qualify the statement already, then the following statistics surely will:
Growth of mobile services in western countries is still on the rise, but then again, we expected as much; it is the exponential growth of subscriber bases in emerging markets such as Asia, Eastern Europe, Africa and Latin America that have really been turning the heads of the west - in the Asia-Pacific region the mobile subscriber base has already reached the 1 billion mark. As a whole, the worldwide mobile market was worth 718.4 billion USD at year-end 2006 in terms of operator revenues and is expected to reach the 1 trillion mark by 2011; that confirms that the mobile telecommunications sector has outperformed every other industry, including: financial services; pharmaceutical sales; travel and tourism and IT services, despite being a far younger industry.
Even though the mobile market is still regarded as being in its infancy, it is racing along at a registered growth rate of 16.6% by the end of 2006, while financial services and pharmaceutical sectors in comparison 'only' managed 3.5% and 8.0% respectively. Furthermore, the mobile telecommunications sector achieved a year on year growth rate of 11.9% in terms of revenue in 2007.
For further information regarding mobile marketing, please contact Integrat on (+27) 11 206 7600 or e-mail corne@integrat.co.za
Share