In the wake of the merger between local software house, Tilos Business Solutions, and German company, COSA, the company has rebranded Tilos InfoSlips.
Now simply InfoSlips, the product is being differentiated from the new company`s broader business performance management (BPM), enterprise content management (ECM), and smart enterprise suite (SES) solutions.
"InfoSlips does not fit into the areas of BPM, ECM or SES, and so it was not rebranded as COSA InfoSlips after the merger," says Sybille McCloghrie, director of COSA. "And while the original Tilos brand is well established in the market, the merger required this brand to be changed. InfoSlips also needed to create its own niche in the market, something which the new brand will accomplish."
The focus on the further development of InfoSlips didn`t end there. "COSA appreciated that not only is InfoSlips a different technology concept to COSA`s mainstream products, but its go-to-market model is unique, being offered as a hosted service," McCloghrie says. "It was with this in mind that InfoSlips has been `spun off` as a totally separate entity, retaining very close ties to COSA."
An InfoSlip is a digital, interactive, engaging, feature-rich document that replaces or complements paper. Instead of printing documents such as invoices, statements and payslips, an extract from the source system is used to create a tamper-proof InfoSlip. This InfoSlip is stored in a secure repository and then e-mailed to the recipient.
InfoSlips are delivered to recipients instantly, irrespective of where they are located. This enables the sender to deliver targeted and customised marketing and educational content to each recipient, and provides the recipient with drill-down capabilities to gather as much information around data on that slip as they desire. They are also tamper-proof as they use digital certification and encryption techniques, and are secured through the use of password and personal user key (PUK) protection.
"The product gives senders the ability to make their invoices, statements or payslips user-friendly, interesting and informative, while reducing the costs associated with printing and delivering these documents," says Alan Burger, CEO of the new InfoSlips organisation. "They are a unique point of interaction with the recipient, and they make it interesting to open documents that people are traditionally reluctant to view."
Moving forward, functionality around InfoSlips will be aimed more at the recipients, providing them with incentives to open and work through their slips. A recipient community will also be established on the Web site.
"The core product and the platform it operates on is well established," Burger says. "We are now adding new functionality to make the product even more appealing. For example, we have the capability for a sender to fax the InfoSlip to its intended recipient. We are also working on enabling the recipient to choose what is included in their InfoSlip, outside of the compulsory information; and the product is being designed for receipt on different platforms, such as PDAs or smart phones."
The InfoSlips brand has been divided into three personalities: InfoSlips, InfoSlips Partner and InfoSlips ForMe. The InfoSlips brand will address the brand`s corporate personality and will only be used when InfoSlips are sent to potential new partners or customers in a direct selling model. The partner personality has been designed for the InfoSlips channel partners and will be policed strictly, while the ForMe personality is more informal and aimed at recipients.
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