Creative Technology Ltd, through its local distribution partner Annex Distribution, has announced the future of audio with the introduction of its highly anticipated Sound Blaster X-Fi line of sound cards.
Powered by the Creative X-Fi Xtreme Fidelity audio processor, the Sound Blaster X-Fi cards introduce Xtreme Fidelity, an entirely new audio standard for music, movies and games.
"On 12 May this year, we introduced the Creative X-Fi Xtreme Fidelity audio processor and the Xtreme Fidelity audio standard, and the response has been phenomenal. People have been contacting us from all over the world wanting to know when they can experience Xtreme Fidelity with MP3 music and games from a Sound Blaster sound card. We gave a sneak preview at E3 in Los Angeles, and the crowds were in awe when they heard the difference that Xtreme Fidelity makes," said Sim Wong Hoo, chairman and CEO of Creative.
"We`re addressing all the excitement in time for the holidays with the introduction of the Sound Blaster X-Fi family of ultra high-performance sound cards that can dramatically enhance any music or audio, accelerate gaming, and provide an amazing headphone experience. With Sound Blaster X-Fi`s 24-bit Crystalizer and CMSS-3D technologies, all your MP3 music and CD music can sound even better than the original studio recording. The CMSS-3D Headphone Expander technology will blow you away. You will think that you are listening to a super high quality surround speaker system, as the sound will seem to come from external speakers instead of headphones pressing right against your ears."
"Sound Blaster X-Fi heralds the beginning of a new epoch in audio, where X-Fi enabled audio products will eventually and completely replace the old hi-fi equipment in the home," continued Sim. "With the arsenal of high-end audio products, technologies and intellectual properties that Creative owns, you can expect Creative to release more and more audio product lines that support this new Xtreme Fidelity audio standard."
Annex Distribution is ready to stock and distribute several models of the Sound Blaster X-Fi series including the X-Fi Elite Pro, X-Fi Fatal1ty FPS, X-Fi Platinum and X-Fi XtremeMusic.
"Creative has made significant progress in terms of digital lifestyle innovation. The company has incorporated various modes into this range of product and this offers the user greater functionality, the capability to digitally manipulate and enhance their lifestyles and add immense value. This launch represents a new era in digital audio and could have far-reaching consequences for several markets," says Chris Anderson, Creative product manager at Annex Distribution.
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Gauteng-based Annex Distribution is a leading distributor of building block solutions to sub-Saharan Africa.
The company features a line card of recognised brand names including AMD, BenQ, Creative, Fujitsu Siemens Computers, IBM, Intel, LG, Matrox and MSI.
Through established partnerships with international specialist suppliers, Annex is positioned to provide value-add service and support for clients to ensure they remain in the forefront of ICT requirements and e-commerce.
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