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Creative's MuVo Slim: The sleek side of digital audio technology

Johannesburg, 11 Jun 2004

International developer of digital entertainment solutions for PC users Creative Technology Ltd has introduced an entirely new achievement in size and substance to its award-winning family of portable audio players. Available through Sahara Computers, the Creative MuVo Slim is designed for the individual who appreciates rich features combined with ultimate portability and style.

The Creative MuVo Slim dresses for success at a slim 7mm thick, yet this player's true genius lies in its exceptional audio quality and top-shelf performance capabilities.

Two versions are available: the MuVo Slim with 256MB built-in memory and the model with 128MB built-in memory. Both players with built-in FM radio and recorder are available for immediate shipment in Asia through Creative's extensive retail network.

No taller or wider than a credit card, the MuVo Slim fits easily in a shirt or suit pocket, briefcase, or any size of purse to carry for business or social occasions. Equally at home in the boardroom or as a travelling companion, the MuVo Slim includes an elegant black folding case that protects the player while enhancing its style statement. Initially available in sophisticated-looking silver and black, the MuVo Slim will be offered in a variety of colours to match different style and fashion tastes by summer of this year.

"Technology today is all about keeping consumers mobile. Digital entertainment devices are geared for affordable performance and quality, and we are happy to distribute next-generation audio visual equipment, especially those devices that are versatile and practical enough to fit into one's pocket!," comments Atul Gupta, MD of Sahara Computers.

Featuring a built-in microphone, the MuVo Slim 256MB complements the consummate professional by capturing up to 16 hours of important dictations, conversations and reminders, while safeguarding clever ideas before they're forgotten. Supremely versatile as a business tool, the MuVo Slim 256MB carries more data than 175 floppy disks, for transport of company slide presentations, digital images or voice and music files.

The Creative MuVo Slim features an FM radio with 32 presets, plus FM recording capabilities to record favourite radio shows or songs. The player's removable battery is rechargeable via the player's USB connection, to provide up to 17 hours of continuous playtime.

As a super-sleek portable audio player, the MuVo Slim carries up to eight hours of WMA files at 64Kbps or up to four hours of MP3 music with its 256MB of memory built into its durable, solid-state construction. With super-fast USB 2.0 connectivity and simple drag-and-drop transfer without software, the MuVo Slim accepts music files as quickly as a song per second. Crystal-clear music playback at 90dB SNR can be customised with a five-band graphic equaliser with four equalisation presets, in addition to included environmental settings of pop, rock, jazz or classical.

With a blue backlit LCD to illustrate file information and enhance visibility, music and voice files are accessed with a simple scroll through folders, play-lists or songs for enjoyment in play, shuffle or resume mode. Together with built-in support for Windows Media Player 9 Series and WMA, the Creative MuVo Slim offers maximum compatibility with a wide range of popular music services, including Best Buy MusicNow, Buy Music, Musicmatch and Napster.

To enable different corporations to leave a lasting professional impression with key customers and top-performing team members, the MuVo Slim can be customised as a corporate gift with capacities of up to 1GB. A tailor-made Creative MuVo Slim can exceed even the most discriminating tastes, providing customised boot-up screen content, silk-screened company logos and a variety of different colour choices.

High-quality neodymium earphones are included with the MuVo Slim, and although the player does not require software to transfer files, the player includes Creative MediaSource music management software. MediaSource is an easy-to-use application for ripping and burning CDs, organising entire digital music collections, and easily transferring MP3 and WMA files.

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Sahara Computers

Established in 1997 Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.

The company is based in Midrand and is the official distributor and original equipment manufacturer (OEM) for a variety of top international vendors, including AMD, Creative, Delta, Epson, Intel, Lexmark, Maxtor, Microsoft, MSI, Samsung, SMC Networks and Symantec.

An accredited member of the Proudly South African campaign and SAVANT international brand awareness initiative, the Sahara business network stretches across SA to include Cape Town, Durban and Port Elizabeth. The company has established presence in key African countries like Kenya and Botswana, and is focused on an aggressive strategy to expand into this growing market.

For more information on Sahara Computers, its products and services, visit www.sahara.co.za.

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