Creative Technology Ltd, a worldwide provider of digital entertainment solutions for PC users and the creator of Sound Blaster, has announced that three major PC motherboard manufacturers: GIGABYTE, Shuttle Computer and MSI, will incorporate the Sound Blaster Live! 24-bit processor into their upcoming product lineups as their on-board audio solution.
Local distribution partner Annex Distribution is ready to impart its product knowledge and experience in order to ensure the local ICT market benefits from the developments.
"The PC industry recognises the fact that Sound Blaster audio technology is far superior to any of the host HD Audio solutions or integrated chipsets currently on the market," said Steve Erickson, vice-president of audio for Creative. "More and more, we`re seeing motherboard manufacturers choosing Sound Blaster technology for their on-board audio solutions, because of its exceptional high-definition audio quality and clarity, and we`re pleased to welcome GIGABYTE, MSI and Shuttle Computer to the Sound Blaster family."
GIGABYTE will incorporate the Sound Blaster Live! 24-bit processor in its GA-G1915P motherboard that will ship worldwide in August. MSI is currently using the technology in its K8N Diamond and P4N Diamond models. Shuttle Computer has incorporated the processor into its currently available SD31P motherboard, and will be doing so on its upcoming SD11G5, SD35P and M1000 models that will be shipping worldwide this fall. In all of these cases, the Sound Blaster Live! 24-bit chip is the only integrated audio solution available on these motherboards.
The Sound Blaster Live! 24-bit chip delivers superior 24-bit/96kHz, 7.1 surround sound with EAX technology that significantly enhances music, movie and PC game audio. EAX Music Enhancements dramatically improve MP3 and CD listening with features such as Bass Boost, Multi-Band Graphic Equalizer, and Audio Clean-Up. Gamers will benefit from EAX ADVANCED HD TM Effects that deliver ultra-realistic environmental audio in hundreds of today`s hottest PC games. With the Creative Multi-Speaker Surround (CMSS) technology, users can listen to all their audio content, even if it was originally recorded in stereo, in 7.1 surround-sound playback.
"These latest industry alliances represent a very positive step forward for the Creative digital lifestyle brand because of the wider market exposure and extensive trade opportunities. It will also lead to more choice and variety for the consumer and, as a key distributor of this product, Annex is in a powerful position to add value and transfer the benefits via the local channel," comments Chris Anderson, Creative Product Manager at Annex Distribution.
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Gauteng-based Annex Distribution is a leading distributor of building block solutions to sub-Saharan Africa.
The company features a line card of recognised brand names including AMD, BenQ, Creative, Fujitsu Siemens Computers, IBM, Intel, LG, Matrox and MSI.
Through established partnerships with international specialist suppliers, Annex is positioned to provide value-add service and support for clients to ensure they remain in the forefront of ICT requirements and e-commerce.
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