Unihold Business Solutions, a subsidiary of JSE-listed Unihold Holdings and the local distributor of the Applix suite of front office business solutions, has announced that the Applix iEnterprise CRM solution now includes support for the Wireless Application Protocol (WAP).
Edward Carbutt, technical manager: CIS/CRM at Unihold Business Solutions, says WAP technology allows any user in any location to access time critical business information. "It offers an efficient and effective platform for mobile CRM solutions."
The de facto standard for enabling sophisticated telephony and information services on handheld wireless devices such as mobile telephones, pagers and personal digital assistants (PDAs), this development, he says, underpins the mission to provide information access any time, any place and on a variety of networks and devices.
"The connection between mobility and customer management will soon support one-to-one marketing, regardless of time and location of the customer. It will supply valuable information to the CRM process in terms of customer data that, in turn, will help to streamline the sales and marketing process," comments Carbutt.
"iEnterprise addresses the needs of the connected user by constantly updating information. The addition of support for WAP enabled devices extends this functionality to the mobile worker needing to be connected to corporate data in real time."
Applix has set up a Web site to demonstrate this technology. People with WAP enabled devices can experience this innovative technology by visiting www.iccmobile.com, and using Account ID 27762, to read Applix News or view Account information.
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Applix
Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., develops, markets and supports web-based, front office business solutions, which allow organisations to improve decision-making and corporate productivity.
The Front Office Business Solutions include a suite of thin-client Customer Relationship Management (CRM) applications, which include the Applix iEnterprise, and Enterprise Anyware product lines, and a set of real-time Business Intelligence applications, which include the Applix iTM1 product line. In addition to its Front Office Business Solutions, Applix also provides a set of Decision Support applications, consisting of Applixware and Applix Anyware products. The Company`s products are available on a variety of software platforms, including Windows, Windows NT, UNIX and Linux environments. More information can be found at http://www.applix.com.
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