SA's largest cellular operator, Vodacom, could spark a data war when it starts giving away free data next month.
The company this morning said customers would receive between 17% and 60% more data free, on all data bundles smaller than 3GB. Most customers will receive 20% more free data, and in certain instances will pay as little as 17c an MB.
Vodacom's free offer comes on the back of a recent announcement that it will dish out free after-hours on-net minutes from next month.
The data offer applies, regardless of whether the customer subscribes to a data contract or buys a once-off bundle to use on an ad-hoc basis, and is available on both the broadband advanced and the broadband standard services.
Customers who subscribe to the broadband advanced service already benefit from the in-bundle rate being the same as the out-of-bundle rate, and will now benefit even more from the reduced rate per MB.
For example, customers who subscribe to a broadband Advanced MyGig One bundle would previously have paid 38c an MB. From 1 May, they will only pay 25c an MB. Vodacom says this makes the broadband advanced bundles the most compelling data offer in the market.
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