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Dell announces significant enterprise price cuts

Johannesburg, 13 Feb 2004

Dell South Africa today announced that it would be cutting its enterprise product prices, including those of its PowerEdge server and PowerVault storage range, by between 13% and 29%.

Brendan McAravey, Head of Enterprise of Dell South Africa, comments: "Dell is committed to being the price, quality, performance and service leader in the enterprise arena. Dell currently enjoys just over 20% market share in SA and we believe that we can emulate the US, where Dell is the top Intel server manufacturer. Customers continue to benefit from our price leadership and superb service offerings due to Dell`s low cost infrastructure.

"Over the past year, Dell has continued to `deliver best` in class server products and with the new seventh generation PowerEdge product, Dell offers substantial performance and feature advantages at lower price points than most in the IT industry."

Key to our enterprise model approach is the belief that `one size does not fit all`. Just as a customer can visit www.dell.co.za and customise the configuration of a server, Dell customers can select the type of installation and support services that best meet their needs. Dell`s strategy is about choice and allowing customers to customise solutions based on their business drivers.

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Dell

Dell Inc (NASDAQ: DELL) is a premier provider of products and services required for customers worldwide to build their information technology and Internet infrastructures. Company revenue for the past four quarters totalled $39.7 billion. Dell, through its direct business model, designs, manufactures and customises products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.co.za.

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