Dell refreshes product lines

Patricia Pieterse
By Patricia Pieterse, iWeek assistant editor
Johannesburg, 04 Jun 2012

At the recent Dell Technology Camp, held in London, Dell VP of PC product management Arthur Lewis revealed the refresh of Dell consumer and enterprise PC product lines.

At the function, held on 31 May, the company rolled out additions to its Latitude notebooks and OptiPlex desktops, with more refreshes expected later this month.

Said Lewis: “At Dell, every product is designed, developed and brought to market with the consumer in mind”.

The refreshed Latitude devices are the E6230, E6330, E6430, E6430s, E6430 ATG, E6530, E5430 and the E5530. The OptiPlex refreshes are the 3010, 7010, 9010 and 9010 AiO.

New features include StrikeZone shock absorbers, a free-fall sensor, rubber hard drive isolation, longer battery life, third-generation Intel Core processor technology, Intel vPro systems management iAMT 8.x, Dell Data Protection encryption, USB 3.0, and optional LTE mobile broadband and Bluetooth 4.0.

Dell has also updated its Dell Precision T1650 tower. The Precision workstations are aimed at users who need high-performance machines, such as users who need to process large amounts of data, or render 3D graphics.

The T1650 has a new industrial design, a range of Intel Core and Xeon CPU options, increased memory, four USB 3.0 ports, and Smart Response Technology. “These [Precision] products are 18 months in the making. Our team has spent countless hours shadowing workstation users, so they understand what the needs and desires are for this product. The result of this work is, quite simply, the most innovative and robust workstation,” said Lewis.

Erik Dithmer, VP of end-user computing at Dell, said end-user computing is more than just a device. “For us, it's not a device. It's multiple devices. It's an ecosystem. And it's also a set of solutions that are focused on giving core functionality for the end-user based on what they need.”

He said Dell's strategy is changing, and the company is “not just a PC company any more”. Dell recently acquired cloud computing company Wyse. “We are also looking at alternative desktop solutions,” noted Dithmer.

He said IDC reported that the cloud-based alternative desktop market is growing 17% year over year, and Wyse is a prominent provider in that space.

“We've been talking about OptiPlexes and XPS, but Dell's vision of end-user computing is much more than that. It's more about solutions and meeting the customer's requirements,” he said.