Dell takes no. 2 position in EMEA

Dell Europe, Middle East and Africa (EMEA) recorded a 9 per cent unit market share and moved to the No. 2 position in the EMEA PC market, up from the No. 4 position a year ago, according to data from IDC*.

The company retained its No. 1 ranking in the UK for the fifth successive quarter. It also strengthened its No. 1 position in the Irish market, increasing its unit market share to 29.7 per cent. Dell improved its overall ranking year-on-year in Spain, Switzerland and Norway, moving up a rank to No. 3 in Spain and moving to No. 2 in Switzerland and Norway, from the No. 4 and No. 3 positions respectively.

Dell performed strongly in the notebook market across the region, moving up to the No. 3 position in EMEA, from the No. 4 position a year ago. The company also took the No. 1 position in the notebook segment in the UK for the first time, strengthened its No. 1 position in Ireland, and improved its notebook ranking in Germany from No. 5 to No. 4 year-on-year. Dell was also the first vendor to market with a notebook product featuring the latest Intel(r) Mobile Pentium(r) III 750 MHz processor with SpeedStep technology.

In the workstation market Dell achieved strong growth in a declining market, and ranked No. 2, up from the No. 4 position a year ago, recording a unit market share of 24.3 per cent.

Dell also recorded a shift in its unit mix toward the more profitable server, storage, workstation and notebook PC products, increasing the mix of these products by 7 percentage points from the same period a year ago.

"We moved up to the No. 2 position and saw encouraging growth in our Small Business segment, notebooks and workstations, despite slower than expected growth in the market," commented Paul Bell, president, Dell EMEA. "Our focus on cost and profitability resulted in 24 per cent sequential growth in operating income and the best margins we`ve experienced in the last two years. These factors, combined with our focus on the more profitable customer segments and products and our continued investment in infrastructure, position us for stronger growth momentum towards the back-end of the fiscal year."

Continued Internet Leadership

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Online revenue grew year-on-year by 62 per cent with sales through www.euro.dell.com accounting for 48 per cent of total revenue for the region during the quarter. Visits to Dell EMEA online stores increased year-on-year by over 100 per cent and uptake of Dell`s Premier Page service - personalised Internet pages for corporate, medium and small-sized businesses - expanded to more than 7,000 pages for EMEA customers, an increase of 17 per cent over the first quarter.

Key Server & Storage Wins

Wins during the quarter included the National Farmers Union (NFU) Mutual in the UK who have selected Dell PowerApp appliance servers, Dell PowerEdge servers and Dell PowerVault storage products to form the backbone of a major E-commerce project to move their pension business online.

International banking group, Dexia, headquartered in Belgium, selected Dell as its server supplier for its branches with an initial order of 300 Dell PowerEdge 2400 servers.

EASDAQ, the European stock exchange, worked with Dell during the quarter to continue to scale its Internet Infrastructure to its explosive growth. Dell PowerEdge servers host the EASDAQ Web site, run the Web databases and will run the billing system for commercial Web applications.

The EASDAQ Web site has grown from 13,000 page views a day a year ago to 400,000 page impressions a day in August and growth is expected to be significant for the rest of the year.

Established in 1996, EASDAQ was designed for a unified Europe and aims to make trading across European countries easy, using a single rulebook, single membership, a dedicated trading platform, and seamless cross-border trading and settlement. System up-time is critical for EASDAQ and Dell was chosen for the reliability of its servers.