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Dell takes top honours in mobile market

Johannesburg, 26 Nov 2001

Independent Data Corporation (IDC) has identified Dell SA as the top vendor in the mobile space for the third quarter of 2001, with the company showing 6.9% year-on-year, overall market share growth. Dell grew its mobile shipments in excess of 85% year-on-year is named as the second largest desktop vendor with 13.4% overall market share.

In addition, Dell now owns 13.4% of the desktop market space and 22.4% of the server market, with both of these indicating business growth in excess of 89%, year-on-year.

According to Brent Hamilton, MD of Dell SA, this has been a tough yet optimistic quarter for Dell. "During the third quarter the pinch of the economic slowdown was sorely felt, particularly in the corporate sector, resulting in a cutback on corporate spend. Yet, we managed to take the number one spot for mobile units sold in SA, for the first time, while still growing our market share in both the desktop and server arenas."

Looking ahead, Hamilton says 2002 will see the company step up its presence in the SME sector. "The SME segment is a key focus area for Dell. We have invested in building knowledgeable internal skills as well as establishing a fully functional SME-focussed call centre to better service that market segment."

Dell has also been identified by IDC as one of only two vendors that has managed to grow its overall market share across EMEA, placing the company in a comfortable second position within the region.

Hamilton ascribes Dell`s performance, in part, to a customer demand for stability. "Whether it be a home user, SME or a corporate client, buyers are looking for a company that is able to deliver quality technology and will be around to provide the needed after-sales support."

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Editorial contacts

Deborah O`Connell
PR Connections
(011) 885 3141
dell@pr.co.za