Dell tops in notebook customer satisfaction study

According to the recent corporate IT buying behaviour and customer satisfaction study conducted by Technology Business Research (TBR), Dell is ranked as the number one global corporate notebook vendor in the first quarter of 2009.

The study, which interviewed over 500 companies about the four leading notebook vendors, namely Dell, HP, Lenovo and Toshiba, reveals that there are several key factors that set Dell apart from its competitors. These include repair time, parts availability and telephone support - with Dell setting the industry standard for repair time and parts availability. It is these key differentiators that will become ever more important, as statistics revealed that the challenges to meet customer requirements in the marketplace are intensifying.

According to Stewart van Graan, general manager of Dell Africa: “At Dell, we have always listened to our customers and used the feedback that we receive to simplify IT for them. Dell's ProSupport suite of services and next business day onsite warranty ensure that technical assistance is always available to our customers.

“Dell understands that the fast pace of business today has resulted in an increased demand for mobile technology - both locally and globally - to ensure that business productivity is optimised and revenue is not lost. Our priority has always been to ensure customer satisfaction, this is reflecting in our growing competitive strengths, which has doubled since the last quarter,” concludes Van Graan.