Dell unveils enterprise branding campaign for EMEA

Dell today announced it is launching an enterprise branding campaign targeting customers in 17 countries throughout Europe, Middle East and Africa (EMEA).

The campaign, entitled 'Did You Know...', kicks off in South Africa on 1 March 2007 and will comprise extensive print, online and outdoor advertising.

The 'Did You Know...' campaign is an integrated campaign featuring facts about Dell's enterprise capabilities as well as customer case studies. The campaign represents a substantial investment for Dell EMEA and has been produced in collaboration with Dell's strategic partners - Microsoft, Intel and AMD.

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In addition to the adverts, customers will be directed to a specially created micro-site, www.dell.co.za/dyk, which has been designed to provide them with information about how Dell is working with its customers throughout EMEA to deliver enterprise solutions that support the challenges they are faced with in their day-to-day IT environments.

Jeff Kimbell, Vice-President of Enterprise Marketing for Dell EMEA, said: "We have an extensive and established portfolio of customers who are purchasing our enterprise solutions in EMEA. This campaign is intended to raise market awareness of this and to communicate the capabilities we have that can help customers simplify their operations and increase the effectiveness of their IT infrastructures. Customers are increasingly choosing Dell as an enterprise partner because of the value we bring to their businesses, and we want the market to know about it."

For further details about the 'Did You Know...' campaign, please visit www.dell.co.za/dyk.