Deutsche Telekom announces new multi-platform performance optimisation solution

Today, Deutsche Telekom's Business Development and Innovation (BDI), part of Deutsche Telekom's International Wholesale Business Unit, announced a new CDN and cloud delivery optimisation solution comprising two services called "NetAnalyze" and "NetOptimize". These services enable the evaluation, development and automation of multi-vendor hosting and delivery solutions (and hybrids of each).

This solution is a breakaway from the convention commonly held in telecommunications, in which services are often specified as being provided via a single platform for hosting or delivery. It has been designed with today's enterprise users and consumers, and their expectations for high-quality performance whenever and wherever they want it, in mind.

Even though it is a two-part solution, each module can be implemented independently. NetAnalyze works by providing an examination of how the end-user experience (whether accessed via mobile or traditional mechanisms) is delivered at any particular moment across a multitude of platforms. This is accomplished by aggregating around one billion measurements generated by users located in more than 34 000 networks around the globe. NetOptimize works by selecting the optimal delivery mechanism for the end-user in real time based on both the performance information collected in NetAnalyze and the business criteria of the content owner. The new service duo was developed in partnership with Cedexis, a global expert in multi-cloud engineering.

Cedexis co-founder Julien Coulon emphasises that "the services developed by DT and Cedexis enable enterprises to have real-time visibility into the online experience of their end-users and to be able to ask the 'what if' question of using alternative platforms to influence that experience. In addition to the NetAnalyze service, DT and Cedexis are creating an environment for customers to move from the 'theory' to the actual practice of using a multi-platform approach through the use of NetOptimize."

Karim El-Khazen, Vice-President Business Development and Innovation, explains as follows: "Our goal is to enable our customers to provide a consistent, superior user experience in today's complex Internet landscape - with an ever increasing amount of online content, growing numbers of devices, and a multitude of global networks."