Digital technology is built into 21st century life and nowhere will this be better demonstrated than at South Africa's premier digital lifestyle showcase, DigitalLife Expo 2011, from 2-4 December at the Coca-Cola Dome, in Johannesburg.
This year a host of world-firsts, including live events, workshops and the new DigiZones, will add rich flavour to a programme that is designed to entice visitors to interactively experience the possibilities inherent in digital living before purchasing new technology.
Says DigitalLife Expo content manager and DigiZone creator, Simon Dingle: “Consumerisation is a central driving force in technology today. You don't have to be a geek to be interested in smartphones, games and computer devices. Things are moving at a rapid pace and some amazing new technologies are sometimes overlooked because it is difficult to keep up. So we've gone out to find the most amazing, and surprising, new technologies and we're putting them in our DigiZones for visitors to experience first-hand.”
DigiZones
Augmented Reality (AR) DigiZone: An enhanced world where AR applications superimpose a new, instantaneous digital reality on visitors' own real-world experience. See AR in action at www.blippar.com.
Digital Enters Life DigiZone: Fun and games as visitors are able to stride into a larger-than-life-size level of an all-time favourite video game with some surprises along the way.
Geek Goods DigiZone: A geek Utopia, where the latest tech toys are demonstrated and sold. A must for gadget addicts who want to get their hands on the most amazing tech and digital lifestyle toys and accessories available.
Mind Control DigiZone: Where visitors use their minds to control computers and move objects.
Retro Gaming DigiZone: The twilight world of the 80s gaming arcade, complete with all-time greats such as Pacman and Space Invaders for visitors to play.
Lifestyle Robots DigiZone: All the latest consumer robots, from digital pets to cleaning bots.
Add to this a series of consumer technology consumer workshops, expo dates designed to capture festive season spending, and a bigger venue to accommodate more events and exhibits, and DigitalLife Expo 2011 is the most relevant consumer tech event on South African soil.
Dingle concludes: “Visitors to the expo are curious and motivated buyers who are interested in consumer electronics, computing, mobile, home automation, imaging and communications technologies.”
Adds Ranka Jovanovic, editorial director of ITWeb, organiser of the DigitalLife Expo: “We are pulling out all the stops to create a must-see and must-be-seen-at technology event, presenting a unique experience for SA's tech enthusiasts, and a unique marketing and sales platform for tech companies. If you're a serious tech player, your brand should be represented at this show.”
To explore opportunities or to exhibit, contact Sarah Howarth at 011 807-3294 or e-mail: sarah@digitallife.co.za.
DigitalLife Expo Workshops:
Smart TV: Discover the latest innovation in television and how to set up, connect and get the most from these next-generation televisions.
Photography: Learn about the new wave in consumer and “prosumer” photography, how to get the most out of your equipment and perform pixel wizardry with photograph software.
Maximising Mobile: The latest and greatest mobile applications along with tips and tricks for implementing smartphones and tablets into your life, staying connected on the go and making the right decisions in SA's challenging telecommunications space.
Home networking 101: Every digital enthusiast has a number of devices they need to connect in their homes and offices. This workshop covers the basics plus choosing equipment, making the most out of your digital media, setting up home servers and back-ups and more.
Tablet or notebook? We look at the pros and cons of tablet computing, check out some of the new technologies ion laptops and help make buying decisions more informed and fun.
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