`E-partnering with e-confidence at the faire`

The buzz about e-business can be frightening with an environment filled with numerous vendor and product names ending in `net`, and beginning with `cyber` and `e-`. The natural thing to do when trying to understand such a varied market is to categorise the technologies into families.

At this year`s Computer Faire, the e-Business division of the AST Group will be expounding on their focus on how to leverage these technologies in order to assist organisations in enhancing their businesses. Their stand will be situated in Hall 5, D42,44.

"e-Business is business," says Bill Graham, Business Operation manager of the e-Business division. "The only difference is that, with dramatically improved and affordable connectivity between businesses, and with their customers, it is now possible to also utilise IT to support externalised business functions and processes such as marketing, sales and procurement."

"Here at AST`s e-business division we constantly focus on how to leverage technology in order to assist organisations in enhancing their businesses," continues Graham. "We align an organisation`s business goals with IT in order to deliver real, and measurable, business value. We accomplish this by using best practice IT strategies, innovative IT operating models, our in-house skills and the expertise of our business partners."

e-business` products are specifically selected for being best-of-breed and for the strength of their integration capabilities. "For example," asserts Graham, "we ensure that products are not merely functioning individually but turn individual tasks into an integrated workflow. The contact centre, the front-office systems and the back-office systems should no longer be considered separate entities."

The e-business division focuses on Content Management, Collaboration and Commerce. They offer comprehensive e-business solutions that are designed for fast deployment and are suitable for small, mid-size and large enterprises.