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Edcon selects Blaze Decision System for enhanced credit strategies

Johannesburg, 07 May 2004

Edcon, Africa`s largest fashion retail group, has selected Blaze Decision System, from Fair Isaac International, to improve its credit risk management strategies and business decision processes.

Fair Isaac Blaze Decision System is analytical software which can integrate models, strategies and rules into complex decisions. This offers business users the tools to design and test decision strategies, which can be developed for implementation in any decisioning environment. Blaze is highly flexible, and with rapid strategy implementation it has now become a clear market leader for credit grantors in the international arena.

This is the first Blaze Decision System to be implemented on the African continent and continues Edcon`s tradition of being at the leading-edge of consumer credit technology. Edcon plans to maximise the flexibility of Blaze, and the new strategies and business decisions will streamline the current applications processing workflow and increase the sophistication and range of credit marketing campaigns.

Ian Wood, Group Credit Executive at Edcon, states: "This exciting new decisioning software will enable us to make real-time decisions that reflect our profit-focused strategies. Blaze Decision System will not only enable us to streamline and improve decisions in account originations but also make it easier to test Champion/Challenger strategies. We are very excited by the new opportunities that improved decision-making and strategies will provide."

Dave Lewis, Director of Consulting at PIC Solutions, adds: "We are delighted to be working with Edcon on this leading-edge project, which is a first for Africa. Blaze Decision System offers businesses in any industry the flexibility to tailor automated decisions to their own expert criteria and rules."

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Fair Isaac

Fair Isaac Corporation (NYSE: FIC) is the pre-eminent provider of creative analytics that unlock value for people, businesses and industries. The company`s predictive modelling, decision analysis, intelligence management, decision management systems and consulting services power billions of mission-critical customer decisions a year.

Founded in 1956, Fair Isaac helps thousands of companies in over 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses and enter new markets more profitably. Most leading banks and credit card issuers rely on Fair Isaac solutions, as do insurers, retailers, telecommunications providers, healthcare organisations and government agencies. For more information, visit www.fairisaac.com.

PIC Solutions

PIC Solutions provides customer management solutions to a wide range of blue-chip organisations. We are experts in the fields of credit, risk and marketing and have an established track record of success powered by solutions.

PIC Solutions is the Fair Isaac alliance partner for the sub-Saharan Africa region and from offices in Cape Town and Johannesburg, provides all sales and support for the entire suite of Fair Isaac products and services. This includes consulting, project management, integration services, first line software support and ongoing maintenance.

Our ongoing commitment is to optimise the credit lifecycle of your business.

Editorial contacts

Frans Labuschagne
PIC Solutions
(011) 759 0300
Info@PICSolutions.com