EMC, Comparex secure information vantage point

Growth, profitability and differentiation are all predicated on how much and how well organisations use their information. And, if customer demand for solutions centred around a flexible information infrastructure is anything to go by, the proof of EMC`s systems integration partnerships is, well, in the eating.

EMC`s recent strategic reseller agreement with European-based IT solutions provider, Comparex Holdings, is starting to bear fruit on local ground with EMC realigning its local sales and marketing operation to move from being primarily a direct selling operation, to a partner oriented organisation.

"With PQ Africa being our biggest partner in SA, we have started working together on a number of good opportunities locally. International market trends, which are also being reflected locally, indicate that customers around the globe are gaining unbeatable competitive advantage when they turn to EMC and our strategic partners," says Hugh Wason, country manager of EMC SA.

The company has developed strong alliances and partnerships with consulting and technology companies from around the world. Locally, under the auspices of PQ Africa, Comparex markets, sells and integrates the entire EMC portfolio of intelligent storage systems, software and professional services to organisations looking to build information infrastructures that enable them to compete more effectively in the new Internet-driven economy.

"EMC is making significant investments in this dynamic, growing market, where the computing strategies of the past are no longer enough to help organisations succeed in today`s Internet-based global economy," says Wason.

Comparex and EMC are accelerating the success of innovative and fast-moving organisations in this information era. Comparex`s ability to quickly deploy complex, value-added solutions is accelerating the rapid adoption of the EMC E-Infostructure for those companies looking to get ahead of the curve.

"In terms of working together, our market strategy and the speed with which customers are realising the benefits of our products combined with PQ Africa`s integration and support skills, this partnership has already exceeded expectations," says Wason.

The entire PQ sales force has completed training on EMC solutions. Executive management from both companies have also taken time to visit the head quarters of both Comparex and EMC for executive briefings.

"PQ Africa has broad spectrum of IT based solutions, and EMC products have been well positioned as fulfilling the group`s integration requirements for information storage. We look forward to further assisting Comparex translate EMC`s offerings into competitive advantage for our mutual customers," Wason concludes.