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EMC FAST technology represents new era in storage, information management

Johannesburg, 15 Dec 2009

EMC Corporation, the world leader in information infrastructure solutions, has outlined its Fully Automated Storage Tiering (FAST) vision and announced delivery of its first technology to revolutionise the way storage is managed.

EMC is delivering unprecedented automation capabilities across all primary EMC storage platforms to help resource-constrained IT organisations manage strong double-digit annual information growth.

The new EMC FAST technology automates the movement of data within a storage system, replacing hours or even days of repetitive, manual storage administrative tasks. As a result, an average system configuration with a combination of EMC FAST technology, enterprise flash drives and SATA disk drives can deliver higher service levels, while reducing storage acquisition costs by at least 20% and lowering storage operational expenses by 40%.

EMC's FAST technology will serve as the foundation for integrating all of its leading storage efficiency and automation capabilities, allowing IT organisations to manage more information more efficiently in a smaller footprint, use less power and cooling, and lower storage capital and operational costs. EMC's FAST technology ensures that the right information is in the right place at the right time and is optimised for both highest performance and lowest cost. It combines the performance benefits of enterprise flash drives, which can increase application performance by as much as 800% for active data, with the cost benefits of high capacity SATA disk drives, which can lower cost-per-megabyte by as much as 80% for inactive data.

With the ongoing growth of information and the new requirements of the emerging dynamic virtual data centre and private clouds, IT organisations require new tools that provide the automation and simplification necessary to deliver IT as a service. EMC's FAST technology represents a major inflection point in the storage industry and will transform the way information infrastructures are built and used by IT organisations. EMC's vision for FAST is to combine capabilities including sub-LUN tiering, capacity allocation on demand, block and file level de-duplication, data compression, disk drive spin down, built-in archiving, and private and public cloud federation to provide unprecedented levels of automation, management, and cost efficiencies.

The first phase of EMC FAST technology runs on new and existing EMC Symmetrix V-Max and EMC CLARiiON CX4 networked storage systems, and EMC Celerra NS unified storage systems.

Key capabilities include:

* The ability to easily create and apply tiering policies to transparently automate the control, placement and movement of data within the storage system based on business needs.

* Sophisticated built-in software to monitor, analyse and respond to changes in the value and access patterns of the data to self-optimise storage resources, allowing applications to leverage the ultra-high performance of enterprise flash drives as well as maximise the cost, energy, and footprint efficiencies of high-capacity SATA drives.

* Flexible and robust policies that enable users to define tiering rules to support service-level requirements automatically or with administrator approval.

* Innovative file system capabilities that permit integration with internal private clouds and external cloud service providers to seamlessly federate placement and movement of file-based and unstructured data.

* Advanced management capabilities that automate the end-to-end discovery and reporting of applications to storage tiers to easily view storage resource topologies and attributes, capacity allocation and free space, and real-time and historical performance metrics to enable pay for use and charge back operational models.

* Additional phases of EMC's FAST technology will roll out beginning in 2010.

Gerhard van der Merwe, Country Manager of EMC southern Africa, said: “Over the past two years, EMC has optimised all of its major storage architectures to support new levels of automation required in virtual data centre environments and for the transition to private clouds. These dynamic and agile environments require the capabilities that EMC's FAST technology provides for effective management and scaling. This is an area of significant investment for EMC and we are the only one offering this technology across high-end, mid-tier and unified platforms.

“EMC's FAST technology is all about optimising based on how applications need to access data. Sometimes that means optimising for increased performance to process more transactions, and other times that means automatically optimising to enable lower costs. The intelligence we've built into our FAST technology is based on hundreds of man years of development time and years of working with thousands of customer application profiles to build predictive models based on how real-world applications are accessing data. EMC FAST technology is designed to make the underlying technologies and infrastructure more efficient, more dynamic, and ultimately invisible to the end-user.

“Managing the explosive growth in file, unstructured and object-based data is a major challenge. Doing it without meaningful automation and policy management is nearly impossible. EMC's FAST technology allows customers to move and tier this data within a system, across system types, or into the cloud. This not only provides a range of new archive approaches, it also dramatically simplifies the management of unstructured data at scale.”

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EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

EMC, Symmetrix, V-Max, CLARiiON and Celerra are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other marks and names mentioned herein may be trademarks of their respective companies.

Forward-looking statements

This release contains 'forward-looking statements' as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware's operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; (xiv) the impact of any expense reduction initiatives; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the US Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

Editorial contacts

Debra de Wet
Redline
(011) 566 6000
Sonelia du Preez
EMC Southern Africa
(011) 581 0033