EMC Greenplum, Cloudera form alliance to tackle big data challenge

Issued by Redline a division of DRAFTFCB for EMC Southern Africa

Johannesburg, 29 Sep 2010

EMC Corporation (NYSE:EMC), the world leader in information infrastructure solutions, has announced a new alliance to enable integration of technology from Cloudera, a leading provider of Hadoop-based data management software and services, with the EMC Data Computing Products division's Greenplum technology, to help businesses better manage and analyse large and continuously growing amounts of structured and unstructured information such as log files, sensor data, streaming data, sales receipts, e-mails, research data and images collectively known as 'big data'.

Key highlights

* The integration between Cloudera's Distribution for Hadoop (CDH) for collecting, consolidating and analysing data with EMC's Greenplum massively parallel processing database and enterprise data cloud platform will provide a robust architecture for collaborative analysis of large amounts of structured (ie, online databases) and unstructured (ie, scanned documents) data. The connector between the two products will be supported by both Greenplum and Cloudera.

* Cloudera's data management platform is built on the popular Apache Hadoop open source software package that consolidates data into a single, reliable repository for comprehensive analysis at lower costs while enabling fast, sophisticated, detailed processing and analysis of the data.

* Data staged by Cloudera's Distribution for Hadoop will be integrated with the EMC Greenplum Chorus platform, which uses cloud computing techniques and social collaboration for enterprise data warehousing and analytics. As a result, users will be able to discover, access and analyse data from both Greenplum databases and Hadoop infrastructure seamlessly.

* The alliance between EMC and Cloudera expands EMC's software functionality, while introducing the capabilities of Cloudera to new customers. Under the agreement, in addition to technical integration, EMC and Cloudera will work together on joint sales activities.

* EMC will exhibit and present on its relationship with Cloudera at the annual Hadoop World conference, taking place in New York City on 12 October.

Supporting quotes

“EMC is building the data system of the future, a system that brings together all of your data, all of your tools, and all of your people,” said Inana Nkanza, Country Manager of EMC Southern Africa. “EMC and Cloudera represent a powerful combination of what we can deliver to customers.

“By bringing together our solutions, our customers have a powerful tool for collaborative data analysis and can more quickly and effectively analyse data from a variety of sources.”

“Together, EMC and Cloudera have a real opportunity to change the way companies collect, process and analyse data,” said Michael Olson, CEO of Cloudera.

“Customers can use Cloudera's Distribution for Hadoop to inexpensively stage complex and structured data, while Greenplum Chorus utilises its cloud-based platform to extract data from a variety of sources and enables collaborative analysis for many users.”

Greenplum and the Data Computing Products Division of EMC

EMC's new Data Computing Products Division is driving the future of data warehousing and analytics with breakthrough products, including Greenplum Database, Greenplum Database Single-Node Edition and Greenplum Chorus - the industry's first Enterprise Data Cloud platform. The division's products embody the power of open systems, cloud computing, virtualisation, and social collaboration, enabling global organisations to gain greater insight and value from their data than ever before possible.

EMC, Greenplum and Greenplum Chorus are trademarks or registered trademarks of EMC Corporation in the US and other countries. All other trademarks are the property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (vii) component and product quality and availability; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) insufficient, excess or obsolete inventory; (x) war or acts of terrorism; (xi) the ability to attract and retain highly qualified employees; (xii) fluctuating currency exchange rates; and (xiii) other one-time events and other important factors disclosed previously and from time to time in EMC's filings with the US Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

EMC

EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organisations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at http://www.EMC.com.

RSA is either a registered trademark or trademark of RSA Security in the United States and/or other countries. EMC is a registered trademark of EMC Corporation. All other company and product names may be trademarks of their respective owners.

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EMC Greenplum, Cloudera form alliance to tackle big data challenge

Integration of Cloudera's Distribution for Hadoop and Greenplum speeds collaborative analysis of structured and unstructured data.

Key highlights

Supporting quotes