Storage giant EMC is upping its game in the mid-market following the unveiling of new products during the EMC Speed2Lead event in Milan yesterday.
The company released the EMC VNX Series; updated the VSPEX reference architecture; announced the general availability of the ViPR software-defined storage platform; and unveiled the "Project Nile" Elastic Cloud Storage platform.
EMC also introduced the new XtremSW Cache 2.0 server-flash caching software, which it says provides new management capabilities and advanced support for VMware, AIX and Oracle RAC environments.
Speaking at the event, EMC's president and COO, David Goulden, said the company is enjoying massive benefits as storage needs continue increasing. He explained that it took EMC 20 years to ship one exabyte of data in 2005. "In 2010, we shipped an exabyte in a period of one year; in 2011, we shipped it in a single quarter; and in 2013, we are shipping it in a month," said Goulden. That's how the industry is changing."
He also pointed out that the new offerings provide organisations with the essential building blocks they need to build public, private and hybrid cloud environments.
"Customers are demanding more performance and efficiency from their current data centre infrastructure, while, at the same time, are exploring new architectures for their next-generation mobile and Web applications," Goulden said.
"By fully embracing and exploiting disruptive technologies such as Intel MultiCore, virtualisation and flash, EMC is providing customers with the products and solutions they need to help transform their IT departments - not only delivering unprecedented levels of performance and efficiency, but also providing the agility needed for their businesses to remain competitive."
He urged organisations to take advantage of disruptive data centre technologies, which he believes will make the difference in as far as mid-tier storage is concerned.
According to EMC, the new VNX raises the bar for application performance, storage efficiency, data protection, data availability and ease-of-use. It explains that, through new MCx software, the new VNX unleashes the power of flash, accelerating application and file performance.
The company notes that all its VSPEX reference architectures are now powered by the new VNX Series, delivering double the virtual machines at the same price, and with a broader spectrum of choice for workloads that matter most.
It adds that the ViPR software-defined storage platform is planned to be generally available later this month. ViPR is scheduled to include both the ViPR Controller and ViPR Object Data Services, which gives organisations the ability to view objects as files, providing file access performance without the latency inherent in current object storage models.
EMC also offered a technology preview of "Project Nile", which it expects will be the first commercially available, complete, Web-scale storage infrastructure for the data centre.
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