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Enhanced Lexmark Printer sets new standards in entry-level printing

Johannesburg, 21 Jan 1999

Venture Computer, the sole distributor for Lexmark International in Southern Africa, today announced the new Lexmark 1100 printer. Superb all-round print quality, best-in-class resolution and very aggressive pricing are just some of the features that put

the new Lexmark 1100 Color Jetprinter in a class of its own. This easy to use 600 x 600 dpi printer builds on the success of the Lexmark 1000 model to offer unbeatable value for the home user market.

Capable of up to 3.5 ppm in black, or 1.5 ppm in colour, the Lexmark 1100 sports an exceptional level of features and functions and is the most versatile and affordable printer in its class.

The new1100 is supplied with comprehensive instruction and set-up manuals. It also features an improved paper mechanism with both input and output trays, capable of handling a wide variety of media including banner paper.

Even greater value is added through the inclusion of additional software in the box. Further to Lexmark`s exclusive agreement with Disney Interactive Europe, a Disney Print Studio is bundled with the 1100, opening up a world of fun with classic Disney ch a racters. This makes it easy to create everything from greeting cards and height charts to banners and place mats.

Micrografx Windows Draw 6.0 SE is also included, giving everyone the opportunity to display his or her creative talents. For people of every age, the Lexmark 1100 opens up a new world of colour.

The colour capabilities of the Lexmark 1100 are exceptional for a model in this price range. Enhanced colour tables are incorporated to create the most accurate and vivid colours possible. In addition, full sRGB compliance ensures the closest possible ma t ch between colours on the screen and on paper. This new way of managing colour between devices is set to become the standard colour space for Windows, with the Lexmark 1100 supporting new levels of colour accuracy and brilliance.

Set-up of the 1100 is easy with the driver provided on an auto-install CD-ROM. With an industry leading driver interface, and very low user intervention, the 1100 is ready to print anything. If a problem does occur, the printer gives clear visual and aud i ble voice messages to clarify the difficulty. This neat and compact printer is both Windows `98 and year 2000 compliant.

Richard Fearon, the sales and marketing at Venture Computer says, "The current Lexmark 1000 Color Jetprinter sets new standards in the entry-level sector, and the Lexmark 1100 advances the market even further. It offers the kind of quality and features y o u would expect on a much more expensive machine, making it ideal for even the most demanding home users."

The Lexmark 1100 Color Jetprinter will replace the Lexmark 1000 as the entry-level printer in the Lexmark range. With the new Lexmark 3200 in the mid-range, and the Lexmark 5700 in the professional range, Lexmark offers a complete portfolio of advanced p r inters for the inkjet market.

For further information, please contact Richard Fearon or Juanita Engelbrecht, the inkjet product manager, at tel. (011) 329 0999; fax (011) 792 7449; e-mail rfearon@venture.co.za

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Venture

Venture are the sole distributors in South Africa for Lexmark; and Tally; products including consumables, as well as a distributor for Compaq and Digital PCs, and have offices in Johannesburg, Cape Town, Durban and Port Elizabeth. They were chosen by CRN S A readers as "Distributor of the Year" in 1996, 1997 and in 1998.

Editorial contacts

Paul Booth
Global Research Partners
(082)-568-1179
pabooth@cis.co.za
Richard Fearon
Lexmark International SA
(011) 329 0999
rfearon@venture.co.za