The percentage of people reading e-mail on mobile devices is on the increase. It's important to ensure your e-mail communications are optimised for mobile viewing - ignore this step and your users will simply ignore or delete them.
People will simply close or delete your e-mails if they are not optimised for mobile. Before you start your e-mail campaign:
* Establish where the majority of your customers are reading your e-mails. Track which device or channel your customers use to open your e-mails - mobile, desktop, Web mail.
* Use campaign history to establish whether these are active users. Understand what percentage of your base is opening your e-mails, and how many click on links and complete the call to action, such as purchase your product or provide their contact information.
Please click here to read the whitepaper.
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