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Epson joins Mopria Alliance to drive a simplified mobile printing experience

Industry leaders and partners join together to align standards and advance mobile printing.

Johannesburg, 14 Feb 2014

Epson today announced it has joined the Mopria Alliance, a global non-profit membership organisation working to promote the expansion of mobile printing. The Alliance was formed to bring together the mobile, software and print industries with the goal of aligning standards that ensure printing is universally compatible from any mobile device to any printer, anywhere.

"The Mopria Alliance is dedicated to advancing mobile printing to allow busy people on the go to conveniently print wherever or whenever, regardless of brand or operating system," said Ian Cameron, responsible for global communications at Epson. "Epson is committed to making printing as easy as possible for its customers, and is honoured to collaborate with like-minded organisations to improve how we meet and anticipate customer needs in today's increasing mobile culture."

With an estimated 50 billion connected devices by 2020, the Mopria Alliance is focused on making wireless printing from smartphones, tablets and other devices simple and standardised. Primary focus areas for the Alliance include:

* Breaking down barriers between brands by eliminating the need for users to download multiple print solutions (print drivers);
* Creating a better, easier and more accessible user experience for mobile printing;
* Using Mopria as a way to educate consumers and businesses on the ease of use of mobile printing;
* Influencing the development and adoption of standards for mobile printing; and
* Providing an open environment and tools for application developers to incorporate print into mobile applications.

In addition, the just announced Mopria plug-in for KitKat complements the core print feature in Android OS 4.4, enabling printing from Android-based mobile devices to many brands of printers. Epson will be working to offer support for the Mopria plug-in and other Mopria standards.

For more information about the Mopria Alliance, visit www.mopria.org.

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The Mopria Alliance

The Mopria Alliance is a non-profit membership organisation of leading global technology companies, with the shared goal of providing intuitively simple wireless printing from smartphones, tablets and other mobile devices. The Mopria Alliance's goal is to bring together the entire industry to drive selected standards adoption, support mobile software application providers to deploy print functionality in their applications, develop experience guidelines in the interaction of mobile and print devices, certify products which will carry the Mopria logo and educate consumers and business customers about the ability to easily print from mobile devices.

Editorial contacts

Karli Stock
Tribeca Public Relations
(+27) 84 220 0688
karlis@tribecapr.co.za