In these trying economic times, businesses are constantly looking for new ways to gain market share; for innovative platforms to stand out from their competitors and for cost-effective means to get more bang for their marketing buck.
For players in the digital technology arena, the DigitalLife Expo, which takes place from 27 - 29 March at the Sandton Convention Centre, is a rewarding platform to showcase brands, products and services, and there's never been a better time to do so.
“While competitors may be cutting back on their market presence, by exhibiting at this major industry expo, companies not only have the opportunity to maintain brand exposure, but also to maximise their existing marketing efforts for greater impact and return,” says Angela Wressel, Conference and Event director of ITWeb.
Exhibitions such as DigitalLife Expo 09 present an ideal marketing platform, especially during an economic downturn, as they provide an opportunity to meet new and existing customers directly and strengthen these relationships, to see more potential customers at once, and to meet quality customers.
“Such a show is a fundamental part of the distribution network and contributes to a stronger overall marketplace. It allows for a different consumer experience - one that is totally interactive and completely experiential, tapping into customers' senses and emotions,” adds Wressel.
Maintaining your marketing spend (including exhibition participation) during an economic slowdown is critical in gaining market share from your competitors, and in increasing your marketing returns in the long-term, when the economy steadies itself again.
In weighing up the costs of participating in and event such as the DigitalLife Expo 09, consider:
* The loyalty and buying power of your customers
* The value of making direct contact with these customers
* The benefits of keeping an eye on the industry and your competitors
* The cost and time to generate sales leads outside of the quality, exhibition space with its captive and loyal audience
* The costs of not exhibiting
The DigtalLife Expo has invested heavily in marketing and advertising the event, which means that in addition, exhibitors reap the rewards of an extensive and comprehensive marketing strategy that spans a cross-section of influential media.
DigitalLife Expo 09 also features several high-interest visitor and media draw-cards. These include a range of free digital technology workshops and the ever-popular Win a Digital Home Competition, where one visitor stands to win the entire digital contents of the wireless Digital Home, sponsored by 'do broadband' powered by Telkom, valued at R250 000.
DigitalLife Expo 09 is South Africa's only consumer technology outlet offering a complete digital lifestyle experience. It features a plethora of products and services as well as advice and solutions covering the full spectrum of digital technology, all under one roof.
To participate
Contact:
Debbie Visser at ITWeb:
Tel: (011) 807 3294
Email: debbiev@itweb.co.za
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