F5 Networks (NASDAQ: FFIV), the global leader in Application Delivery Networking (ADN), today announced an array of new solutions customised for global service providers.
These solutions enable providers to cost-effectively scale their service offerings and address the brisk growth of mobile IP traffic (voice, data, and video) while increasing the control and flexibility of their networks. F5's offerings help service providers balance the cost of delivering differentiated services, increase average revenue per user (ARPU), and ensure excellent user experience.
With today's news, F5 has defined a new market category for Service Delivery Networking (SDN), offering mobile operators a unified platform to deliver converged, full proxy IP services for voice, data, and video. By offering a set of integrated solutions for service and subscriber management - such as intelligent traffic steering, large-scale IPv4 to IPv6 translation, secure DNS traffic management, traffic optimisation and acceleration, and policy enforcement - F5 SDN solutions provide a holistic architectural approach to solve the challenges mobile operators face today.
In addition, F5 is extending its carrier-class hardware with the release of two new NEBS compliant platforms: a BIG-IP 11050 platform and a VIPRION Performance Blade 200 that scales to over six million L7 requests per second.
“Until now, service providers have been forced to take a piecemeal approach when deploying service delivery solutions for voice, data, and video, using multiple point products that significantly increase costs and complexity, and don't scale very well,” said Erik Giesa, VP of Product Management and Product Marketing at F5. “Years ago, we witnessed the same evolution within the enterprise market where customers needed to move towards an all IP-based environment in order to cost effectively support user demands and business requirements. With Service Delivery Networking, F5 is extending the value its network and application fluency can bring to service providers, enabling them to break out of costly, conventional infrastructure models while adhering to industry standards and architectures like 3GPP, 3GPP2, NEBS, and IMS.”
“To regain control and profitability of their rapidly growing mobile broadband networks, mobile operators need to evolve how they offer and bill for IP-based services,” said John Mazur, Ovum IP Infrastructure Principal Analyst. “They can't afford to wait for 3GPP R8 evolved packet cores. They need to upgrade 2G and 3G mobile IP cores now with a high performance control plane capability so they can integrate IP routing and servers to optimise the performance of multiple applications.”
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F5 Networks
F5 Networks is the global leader in Application Delivery Networking (ADN), focused on ensuring the secure, reliable, and fast delivery of applications. F5's flexible architectural framework enables community-driven innovation that helps organisations enhance IT agility and dynamically deliver services that generate true business value. F5's vision of unified application and data delivery offers customers an unprecedented level of choice in how they deploy ADN solutions. It redefines the management of application, server, storage, and network resources, streamlining application delivery and reducing costs. Global enterprise organisations, service and cloud providers, and Web 2.0 content providers trust F5 to keep their business moving forward. For more information, go to www.f5.com.
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F5, BIG-IP, VIPRION, IPv6 Gateway, and iRules are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.
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