Facebook goes retail

Zazzle has launched an on-demand retail application on Facebook Platform that enables businesses and organisations to design and sell retail-quality products from their Facebook Pages, according to PR Newswire.

Facebook Pages allows users to interact and affiliate with businesses and organisations in the same way they interact with other user profiles.

"Facebook Pages are an amazing new way for users, brands, artists, bands, celebrities, social organisations and more, to connect with their friends, fans and core target audience," said James Heckman, chief strategy officer for Zazzle.

Metro has completed a major step in the nationwide operational deployment of the radio frequency identification (RFID) technology in Germany, states Fibre2fashion.com.

At 180 locations operated by the sales brands, Metro Cash & Carry and Real, as well as the central warehouses of Metro Group Logistics, deliveries can now be recorded automatically.

The remaining locations are scheduled for conversion next year. This is the largest operational roll-out of this technology in the European retail sector.

Information collected at the cash register is a rich pool of data that can help retailers increase the effectiveness of their digital signage networks, says Self Service.

Comparing the time-stamped play-list data from the signage network with the time-stamped sales data from the POS enables retailers to look for patterns that reveal which bits of content are having an impact on sales.

"As soon as the tools for analysing POS data against campaign schedules and specific content become standardised and easy to use, this metric will beat any other ROI measurements in retail digital signage," said Nurlan Urazbaev, director of marketing for BroadSign International.