Motorola, Inc today announced gold medallist and professional snowboarder Shaun White is the newest ambassador for MOTO RED. In this new role, White will spread the word about Motorola teaming-up with (PRODUCT) RED and the mobile device company's efforts to help fight AIDS in Africa.
From snowboarding slopes to video games, White helps inspire a new generation of sports enthusiasts, young people and others to achieve their dreams. As a global ambassador for MOTO RED, White will help spread RED by building awareness for the MOTO RED product line that is designed to help eliminate AIDS in Africa.
"This is an opportunity for our generation to truly make a difference and change the world," said White. "If 10 red MOTORAZRs are sold, that will pay for one year of ARV medication for one woman or child affected with AIDS. It's awesome that buying something cool can give back so much to people in need."
"Shaun White is a sports hero and a role model for many across America," said Ron Garriques, president, Mobile Devices, Motorola, Inc. "Motorola is proud to have Shaun as an ambassador for MOTO RED. He has genuine belief in the initiative and he wants to make a big difference."
From San Diego, California, White is most famous for his gold medal from the 2006 Turin Games. He is also a six-time gold medallist and three-time silver medallist at the X Games, the star of The White Album - a snowboarding and skateboarding movie, a clothing designer in association with Burton and the star of an upcoming Ubisoft snowboarding video game.
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Created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for the Global Fund, (RED) is a brand created to engage business and consumer power to help in the fight against AIDS in Africa. (RED) engages the world's most iconic companies to make unique (RED)-branded products and contribute a portion of their profits to the Global Fund to invest in African AIDS programmes with a focus on the health of women and children.
As the exclusive worldwide wireless ally for (RED), Motorola is developing unique "must-have" products and teaming up with leading wireless operators to enable consumers to help fight HIV/AIDS in Africa.
The red MOTORAZR V3m is the first in a series of Motorola products in the US to raise awareness and support for the Global Fund. For each handset sold, Motorola and the carrier will collectively make a $17 contribution to the Global Fund.
For additional information on Motorola's involvement with (RED) or the red MOTORAZR V3m, please visit http://www.motorola.com/red or www.theglobalfund.org/en.
Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks - along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
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