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Fujifilm sees double

Christo van Gemert
By Christo van Gemert, ITWeb journalist
Johannesburg, 22 Sept 2010

We're only just mastering the art of two-dimensional photography, with some of the best cameras in recent times making their way to storeshelves. Fujifilm is wasting no time in making sure we'll be able to take even more lifelike photos, though.

It recently introduced the Finepix Real 3D W3, or just Finepix W3, to the local market, perhaps in hopes that people will buy one, and take 3D photos to view on their hideously expensive 3D TVs.

Fortunately, this 10-megapixel pocket snapper will also record 3D video clips in high-definition (720P) - this and the still-3D functionality are made possible thanks to the dual 3x optical zoom lenses. And to make sure that you can preview your 3D snaps right on the camera, it's been fitted with an autostereoscopic screen. Basically, a 3D display that doesn't need glasses.

It's a well-sorted package, but just looking at the spec sheet there are a few shortcomings when compared to plain ol' 2D cameras. Its ISO sensitivy ain't all that, with a range of just 100 - 1 600. This will make it difficult to get great pics in low light, without using the flash. Ditto for video footage, which might look less than spectacular if filmed in anything but a well-lit room. Perhaps they've worked some magic with the sensors, though - a hands-on test will reveal the truth, methinks.

Everything else you'd expect on a point-and-shoot is present. Scene modes, a semi-manual mode, SD-card compatibility, face detection and even a 3D-compatible HDMI 1.4 port, for connecting it directly to an HDTV.

3D technology is still in its infancy, though. While this is the second such camera from Fujifilm, and Panasonic is already selling its 3D video camera, some companies, like Epson, aren't yet convinced the technology is mature enough. Although these concerns will all fade into the distance when you whip this out at a party and steal the conversation.

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