When the renowned "red dot" design awards ceremony takes place on 25 June, Fujitsu Siemens Computers will receive its first "best of the best" award for a product with the highest design quality.
The Lifebook Q2010, which came into the market in March 2006, was conceived and developed with an emphasis on design. According to the jury, the designers Georg Trost and Tomohiro Takizawa achieved the perfect synthesis of form, function and style. In addition, the Pocket LOOX N100 won the "red dot" for its high level of design quality.
The "red dot design award" covers 13 product groups, such as entertainment electronics, home or office. The jury assesses the submitted products according to defined criteria such as the innovation, functionality, formal quality, ergonomics, symbolic and emotional content and self-explanatory aspects of a product.
Specialists have a high regard for the "red dot" as a seal of approval for quality design. Almost 6 000 entries from 52 countries make the "red dot" one of the largest design competitions in the world.
Barbara Sch"adler, Chief Marketing Officer of Fujitsu Siemens Computers, says: "Design is becoming increasingly important for us when developing new products. And the Lifebook Q2010 was created with design as its main focus. We wanted to design a noble, elegant notebook using high-value materials such as titanium joints and black piano lacquer finish.
"The 'red dot' is an important confirmation for us and very encouraging. In the future, a distinctive attractive design will make our high-end notebooks must-have products."
The Lifebook Q2010 - It embodies the ultimate combination of sophisticated design and exclusive materials with cutting-edge mobility technology. Weighing in at a mere one kilogram, the compact Lifebook Q2010 is only 20mm thin in DIN A4 format. The embedded UMTS enables data access and telephone communication anywhere and at any time. The Lifebook Q2010 is the perfect mobile companion for managers and decision-makers spending much of their time on the move.
The Pocket LOOX N100 - The new Pocket LOOX N100 series from Fujitsu Siemens Computers is the perfect mobile navigator, be it in a car, on a bike or even on foot. Using NAVIGON software MobileNavigator|6, it is not only one of the smallest, but also one of the most lightweight (only 110 grams) multi-functional personal navigation assistants (PNA) on the market. It also has great sound, thanks to its integrated MP3 player. Its lean design with integrated antenna and changeable front cover makes it one of the finest in its class.
Professor Peter Zec, initiator of the "red dot design award" and President of the International Council of Industrial Design (Icsid), will present Fujitsu Siemens Computers with the award on 25 June in Essen, Germany.
More information about the red dot award: http://en.red-dot.org/2259.html.
More information about the two winning products: http://www.fujitsu-siemens.com/products/mobile/notebooks/lifebook_q.html and http://www.fujitsu-siemens.com/products/mobile/handhelds/pocket_loox_n100/index.html.
Photos can be found on: www.fsc-mediaserver.com.
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Fujitsu Siemens Computers is the leading European IT provider with a strategic focus on next-generation mobility and dynamic data centre products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from handhelds through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with the services division extending coverage up to 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. To meet international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.
For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com.
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