Fujitsu Siemens Computers has set its Egyptian sales target at $12 million for the 2006 financial year - 50% up on its 2005 figure, and has appointed a new regional sales manager to help it get there.
Hussein Shehab, an Egyptian national with 11 years` experience in the Middle Eastern market, hopes to place Fujitsu Siemens in the top three vendor distributors in Egypt.
He envisages the group turning over $80 million per annum by 2010, if the company follows an aggressive business strategy, and the 35% year-on-year sales increase that the company has been experiencing over the past few years continues.
"The forecasted growth is ambitious, but, with an organised and positive long-term business strategy, we aim to achieve it," says Shehab.
Business strategy
The company will concentrate on empowering its existing partners and distributors with the hopes of maximising income, says Shehab. "It is important we capitalise on our partners by placing emphasis on building their reputations to extend our market capacity."
The company is scheduled to sign a merger with Mantrac, part of the Mansour Group, to further entrench itself in the market, he says. "Mantrac has established a strong business systems division with the aim of using its powerful retail network to cover the Egyptian IT market and has become a strong distributor of high-end technology."
Shehab also aims to increase the sales of Fujitsu Siemens Servers products by 300%.
The company hopes to maintain and increase the success of its desktop and notebooks sales, which have been growing strongly, says Shehab. "Fujitsu Siemens has increased its desktop and notebook sales in the Egyptian market by 434% in the last year, a figure we hope to maintain and increase."
Shehab says Fujitsu Siemens has a strong presence in the country, generating 10% of the company`s earnings with a scope to capitalise the market further.
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