GoldMine Software SA, a division of JSE-listed Ixchange, has unveiled GoldMine 5.0, the latest edition of its award-winning sales and marketing automation solution for small- to medium-sized businesses.
According to GoldMine SA MD, Edwin Gear, "GoldMine 5.0 delivers improved ease-of-use and affordability along with powerful team selling and sales and marketing automation capabilities and many new usability enhancements". Specifically designed to meet the needs of sales and marketing teams, GoldMine 5.0 offers full workgroup security, network support and synchronisation technology for remote employees in addition to full sales and marketing automation.
"Growing businesses using GoldMine 5.0 will also have the ability to upgrade to GoldMine FrontOffice 2000 to expand their customer relationship management (CRM) systems through additional features, scaled installation and mission critical database integration," adds Gear. "GoldMine 5.0 is easy to use and can be quickly deployed. Unlike most products in the same price range, GoldMine will grow as customers` needs expand."
New Features in GoldMine 5.0 include:
Interactive, multimedia tutorial to assist users in quickly learning the basics of GoldMine
Integration with Microsoft Outlook for complete synchronisation of e-mail, calendars, contacts and tasks between GoldMine and Outlook
Screen designer for quick customisations to match business processes
Re-designed main screen for instant e-mail and Web site access
E-mail Rules Centre for filtering, organising and distributing
Literature Fulfilment Centre for managing literature requests
Document Management Centre for handling all customer and prospect correspondence
Improved Opportunity Management System that includes a pipeline analysis
New, easy-to-use administration features for system management
Enhanced synchronisation features for meeting the needs of remote users
GoldMine 5.0 offers many features found in enterprise sales and marketing solutions that are much more costly, require extensive customisation and training, and take months, even years, to implement.
Key CRM features include:
Contact/Account management
: All contact information can be collected, viewed and analysed in a format customised to match a company`s business needs.
Integrated e-mail
: All e-mail correspondence with customers can be automatically linked to customer records.
Sales automation
: Sales forecasting and analysis tools enable easy tracking of prospects, products, close dates, revenue potential and probabilities, as well as quick pipeline snapshots.
Web data capture and response
: Information on customers and prospects visiting a company`s Web site is captured and analysed for qualification, and responses are automatically generated.
Marketing automation
: Campaign management features enable automatic, phased marketing and sales communications to customer and prospects, and letters and analysis tools enable determination of the most effective campaigns.
Centralised information, and document and literature management
: All product, promotional, competitive and company information can be stored in a centralised library that is readily available to all users. Templates for customer and prospect communications can be centrally managed and shared; requests for information can be automatically fulfilled.
Remote synchronisation with personal digital assistants (PDAs)
: Quick, easy synchronisation with Palm Pilot or Windows CE devices makes all GoldMine information readily portable.
GoldMine 5.0 will be available in customised versions for the following industries: commercial real estate, residential real estate, financial services, life insurance, insurance (property & casualty), legal and mortgage lending. It will be available this month.
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