Google, TiVo in ad partnership

Google and TiVo have entered a partnership that will supply Google with TiVo audience viewing data for use in its Google TV Ads platform, says Channel Web.

TiVo will provide viewing statistics for its live content, time-shifted content and over-the-air broadcasting. The deal states that any research data it provides is intended for measuring ads sold through Google TV Ads and will be available only to advertisers that bought those ads.

Google will receive anonymous, second-by-second DVR viewing data from TiVo's standalone subscribers that allows Google to tailor its ad platform. The benefit for Google is that it can then offer its television advertisers more specific data to measure how their ads are performing.

ITV has taken full control of GMTV after buying Disney's 25% stake in the breakfast broadcaster for £22.25 million (R276 million), reports Digital Spy.

"GMTV is the gateway to the ITV day and a perfect fit with ITV's existing daytime programming," says ITV CEO John Cresswell. "It represents an exciting opportunity to create a highly complementary daytime schedule offering great programming from 6am to 6pm."

GMTV has held the national Channel 3 breakfast-time licence since 1993, when it outbid TV-am for the slot. Prior to today's move, ITV owned 75% of the broadcaster.

The trial of a new mobile TV service is taking place in Paris, consisting of a hybrid network, says GoMo News.

Created by two French companies and an Irish company, it's intended to combine mobile and satellite technologies to broadcast instant TV to any mobile device.

The hybrid network consists of satellite, TV and mobile technologies. It allows TV transmission to be sent at real-time satellite speeds to mobile devices.